PUBLIC RELATIONS AND PUBLICITY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME |
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Level of Qualification & Field of Study | |||||
Associate (Short Cycle) Degree |
2 |
120 |
Full Time |
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PROGRAM STRUCTURE |
1. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
50031YETOZ-YGP2041 | Competency Development Program I (Career Planning I) | Turkish | 1 | 0 | 1 | 1 | Competency Development (University Compulsary) | ||
50211METOZ-HIT0051 | New Media Technologies | Turkish | 1 | 1 | 2 | 4 | Programme Specific | ||
50231YEEOZ-ING1051 | English I | English | 2 | 0 | 2 | 4 | Competency Development (Compulsary National) | ||
50232TATOZ-MDI0021 | Text and Image | Turkish | 1 | 1 | 2 | 3 | Field Specific | ||
50314TATOZ-HIT0041 | Introduction to Public Relations | Turkish | 1 | 1 | 2 | 4 | Field Specific | ||
50322METOZ-HIT0011 | Research Methods and Techniques | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
50413TATOZ-ISL3021 | Business Management | Turkish | 2 | 0 | 2 | 3 | Field Specific | ||
50414TATOZ-HIT0021 | Integrated Marketing Communication | Turkish | 2 | 0 | 2 | 4 | Field Specific | ||
50414TATOZ-HIT0031 | Event Management | Turkish | 1 | 1 | 2 | 3 | Field Specific | ||
Number of Credits | 18 | 30 |
2. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
50031METOZ-MDI0062 | Understanding and Explanation | Turkish | 2 | 0 | 2 | 3 | Programme Specific | ||
50211METOZ-HIT0062 | Photography and Visual Perception | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
50231YEEOZ-ING1062 | English II | English | 2 | 0 | 2 | 4 | Competency Development (Compulsary National) | ||
50313TATOZ-ISL3052 | Behavioral sciences | Turkish | 2 | 0 | 2 | 3 | Field Specific | ||
50322METOZ-HIT0072 | Media Planning | Turkish | 1 | 1 | 2 | 4 | Programme Specific | ||
50414METOZ-HIT0082 | Advertising | Turkish | 2 | 1 | 3 | 5 | Programme Specific | ||
50414TATOZ-ISL3062 | Marketing | Turkish | 2 | 0 | 2 | 4 | Field Specific | ||
Competency Development Course I (Associate) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
Number of Credits | 18 | 30 |
3. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
50031YETOZ-YGP2103 | Competency Development Program II (Career Planning II) | Turkish | 1 | 0 | 1 | 1 | Competency Development (University Compulsary) | ||
50213METOZ-HIT0123 | Design Culture | Turkish | 1 | 1 | 2 | 4 | Programme Specific | ||
50231MEEOZ-ING2203 | Professional English | English | 2 | 0 | 2 | 4 | Programme Specific | ||
50231TATOZ-HIT0143 | Effective Speaking and Diction | Turkish | 1 | 1 | 2 | 4 | Field Specific | ||
50321METOZ-GOI0124 | Digital Advertising | Turkish | 2 | 0 | 2 | 4 | Programme Specific | ||
50414METOZ-HIT0103 | Public Relations Campaigns and Applications | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
50414METOZ-HIT0113 | Brand and Corporate Image Design | Turkish | 1 | 1 | 2 | 3 | Programme Specific | ||
50414METOZ-HIT0133 | Advertising Campaigns and Measurement | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
Competency Development Course II (Associate) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
Number of Credits | 19 | 31 |
4. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
50222YETOZ-ATA1043 | Principles of Atatürk and History of Turkish Revolution | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
50232YETOZ-TRK1033 | Turkish language | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
50417IUTOZ-HIT0094 | Work Placement Training | Turkish | 0 | 0 | 17 | 22 | Workplacement Training | ||
Number of Credits | 25 | 30 | |||||||
Total Local & ECTS Credits of the Programme | 80 | 121 |
% 23.33 | % 39.17 | % 20.00 | % 18.33 |