GENERAL INFORMATION

Businesses operating and competitive economies sustainability and growth, with the target audience how successful they are doing their relationships and what
to a certain extent. Competition is very intense in different economies, differentiation. They had to focus on their strategies. Differentiation strategy is the main reason underlying the branding process. To gain the appreciation and loyalty of the stakeholders, create a personal and emotional bond; even individuals or has become one of the most important goals of countries. Branding is essential not only for businesses that offer products and services but also for all kinds of structures and formations that need the support of the target audience. Graduates of Public Relations and Publicity Program are introduced to the sector by having the ability to act in accordance with the concept of differentiation required by business life.

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