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PUBLIC RELATIONS AND PUBLICITY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

Qualification Awarded
Length of Programme (Year)
Total Number of ECTS Credits
Type of Education
 Level of Qualification & Field of Study


Associate (Short Cycle) Degree

2

120

Full Time
  • TQF Qualification Type: Associate Degree
  • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
  • QF-EHEA: Short Cycle
  • Yönelim: Vocational
  • Sınıflandırma (ISCED 2013):041 Temel Öğrenme Alanı:34
  • Kategori: Ana Yeterlilik

PROGRAM STRUCTURE

1. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
50031YETOZ-YGP2041 Competency Development Program I (Career Planning I) Turkish 1 0 1 1 Competency Development (University Compulsary)
50211METOZ-HIT0051 New Media Technologies Turkish 1 1 2 4 Programme Specific
50231YEEOZ-ING1051 English I English 2 0 2 4 Competency Development (Compulsary National)
50232TATOZ-MDI0021 Text and Image Turkish 1 1 2 3 Field Specific
50314TATOZ-HIT0041 Introduction to Public Relations Turkish 1 1 2 4 Field Specific
50322METOZ-HIT0011 Research Methods and Techniques Turkish 2 1 3 4 Programme Specific
50413TATOZ-ISL3021 Business Management Turkish 2 0 2 3 Field Specific
50414TATOZ-HIT0021 Integrated Marketing Communication Turkish 2 0 2 4 Field Specific
50414TATOZ-HIT0031 Event Management Turkish 1 1 2 3 Field Specific
Number of Credits 18 30
2. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
50031METOZ-MDI0062 Understanding and Explanation Turkish 2 0 2 3 Programme Specific
50211METOZ-HIT0062 Photography and Visual Perception Turkish 2 1 3 4 Programme Specific
50231YEEOZ-ING1062 English II English 2 0 2 4 Competency Development (Compulsary National)
50313TATOZ-ISL3052 Behavioral sciences Turkish 2 0 2 3 Field Specific
50322METOZ-HIT0072 Media Planning Turkish 1 1 2 4 Programme Specific
50414METOZ-HIT0082 Advertising Turkish 2 1 3 5 Programme Specific
50414TATOZ-ISL3062 Marketing Turkish 2 0 2 4 Field Specific
Competency Development Course I (Associate) 0 0 2 3 Competency Development (University Elective)
Number of Credits 18 30
3. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
50031YETOZ-YGP2103 Competency Development Program II (Career Planning II) Turkish 1 0 1 1 Competency Development (University Compulsary)
50213METOZ-HIT0123 Design Culture Turkish 1 1 2 4 Programme Specific
50231MEEOZ-ING2203 Professional English English 2 0 2 4 Programme Specific
50231TATOZ-HIT0143 Effective Speaking and Diction Turkish 1 1 2 4 Field Specific
50321METOZ-GOI0124 Digital Advertising Turkish 2 0 2 4 Programme Specific
50414METOZ-HIT0103 Public Relations Campaigns and Applications Turkish 2 1 3 4 Programme Specific
50414METOZ-HIT0113 Brand and Corporate Image Design Turkish 1 1 2 3 Programme Specific
50414METOZ-HIT0133 Advertising Campaigns and Measurement Turkish 2 1 3 4 Programme Specific
Competency Development Course II (Associate) 0 0 2 3 Competency Development (University Elective)
Number of Credits 19 31
4. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
50222YETOZ-ATA1043 Principles of Atatürk and History of Turkish Revolution Turkish 4 0 4 4 Competency Development (Compulsary National)
50232YETOZ-TRK1033 Turkish language Turkish 4 0 4 4 Competency Development (Compulsary National)
50417IUTOZ-HIT0094 Work Placement Training Turkish 0 0 17 22 Workplacement Training
Number of Credits 25 30
Total Local & ECTS Credits of the Programme 80 121
Core Courses Common to the Field of Study
Courses Specific to Programme & Specilisation
Courses for Competency Development
Workplacement Training
 % 23.33  % 39.17  % 20.00  % 18.33