Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1)
Knows the current and digital terms and concepts in the concept of new media.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Follows new media elements such as social media, blogs, e-mail campaigns, social networking sites, podcasting, online video, wiki, viral public relations, viral marketing, viral advertising concepts, search engine optimization and plans to work in accordance with their users' specifications.
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2) Recognizes the information, concepts and terms used in the field of public relations.
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3) Knows about mobile communication and organizes communication plans according to the requirements of these environments.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Meeting the students. New media concept and technical developments in the past that led to new media media: Digital developments, multimedia, convergence and interactivity. |
Course notes, internet searches, and text book (Yeni Medya Teknolojileri ve Halkla İlişkiler by Nejla Karabulut)
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| 2) |
New concepts in public relations: Social media, social networks, interactive public relations and digital reputation. |
Coures notes, internet searches, newspapers, book (Yeni İletişim Teknolojileri ve Halkla İlişkiler by Nejla Karabulut)
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| 3) |
The history of the internet, credibility of it and users' approach to traditional media and internet. |
Course notes, internet searches, articles, news, text book (Yeni İletişim Teknolojileri ve Demokrasi by Nilüfer Timisi)
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| 4) |
Communication channels on the internet -1
E-mail, E-mail campaigns, the conversion of press releases. |
Course notes, internet searches, book (Yeni Medya Teknolojileri ve Halkla İlişkiler by Nejla Karabulut and New Rules of Marketing and Public Relations by David Meerman Scott)
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| 5) |
Communication Channels on the Internet-2:
The history of the web, evolution of the web, (from web 1.0 to web 5.0), search engine optimization. |
Course notes, internet searches, articles, books (Yeni İletişim Teknolojileri ve Halkla İlişkiler , New Rules of Marketing and Public Relations)
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| 6) |
Communication Channels on the Internet-3:
Development of blogs, history of blogging, its features and corporate blogs. |
Course notes, newspapers, internet searches, case studies, books (Yeni İletişim Teknolojileri ve Halkla İlişkiler and New Rules of Marketing and Public Relations)
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| 7) |
Communication Channels on the Internet-4;
Social networking sites, their features, expectations of users', case studies related to social networking sites. |
Course notes, newspapers, internet searches, case studies, books.
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| 8) |
Mid-term exams. |
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| 9) |
Communication Channels on the Internet-5:
Podcasting, wiki uygulamaları ve örnekleri. |
Course notes, newspapers, internet searches, audio files, books.
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| 10) |
Communication Channels on the Internet-6:
The world of virtual games, related case studies. Opportunities that social networking sites provides such as Twitter. |
Course notes, newspapers, internet searches, case studies, books.
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| 11) |
Communication Channels on the Internet-7:
Online video, web casting, intranet, extranet, case studies |
Course notes, newspapers, internet searches, case studies, books.
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| 12) |
Features of mobile communications and case studies. |
Course notes, newspapers, internet searches, case studies, books.
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| 13) |
Students's presentation. |
Students' preparations.
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| 14) |
Students' presentations and general overview of the term. |
Students' preparations.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explain the basic, theoretical and practical information in the field of Public Relations and Publicity. |
3 |
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1.1 Analyze the new concepts of the developing and changing world |
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1.2 Recognizes the communication instruments belonging to the field. |
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1.3 To relation between the signified and signifier showed through semantics. |
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1.4 Knows the public relations campaign processes. |
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1.5 Explain the compliance relationship of the activity with the campaign. |
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1.6 Understands the importance of press relations. |
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2) |
Knows the communication studies according to the rules and practices of Public Relations and Publicity. |
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2.1 Determines the changing needs of the society, the expectations and uses them in the project. |
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2.2 Manages the formation of corporate identity, change and the areas it affects. |
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2.3 Performs message generation suitable for the intended purpose. |
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2.4 Supports turnover growth with new market creation, launch and relaunching activities. |
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2.5 Prepares social responsibility studies according to the area where healthy communication is needed. |
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2.6 Creates a press release by mastering the language of the Corporation. |
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3) |
Identify the communication tools appropriate for Public Relations and Publicity. |
3 |
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3.1 Uses mass media to deliver the message to the right audience. |
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3.2 Knows the effect of art fields in communication studies. |
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3.3 Knows the message value and effect of the photo. |
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3.4 Recognize the differences of propaganda, advertising and public relations tools. |
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3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson. |
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3.6 Makes planning compatible with media budget. |
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3.7 Uses the necessary information to measure the impact of communication. |
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4) |
Applies the theoretical knowledge learned in business life for a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field |
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5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
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5.1 Acquires competency of analyzing and solving the problems. |
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5.2 Has awareness for ethical and social responsibility. |
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5.3 Takes responsibility as a team member in works and operations of his/her field. |
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5.4 Is aware of written, verbal communication and interaction. |
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5.5 Follows the developments of advanced technology and digital transformation. |
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5.6 Acquires the awareness for lifelong learning. |
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5.7 Has awareness about citizenship competency. |
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5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu |
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5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
2 |
8 |
16 |
| Total Workload of Teaching & Learning Activities |
- |
- |
58 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
4 |
8 |
| Midterms |
1 |
10 |
10 |
| Semester Final Exam |
1 |
16 |
16 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
34 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
92 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue