PROGRAMME LEARNING OUTCOMES (PLOs)

           1.1) Analyze the new concepts of the developing and changing world
           1.2) Recognizes the communication instruments belonging to the field.
           1.3) To relation between the signified and signifier showed through semantics.
           1.4) Knows the public relations campaign processes.
           1.5) Explain the compliance relationship of the activity with the campaign.
           1.6) Understands the importance of press relations.

           2.1) Determines the changing needs of the society, the expectations and uses them in the project.
           2.2) Manages the formation of corporate identity, change and the areas it affects.
           2.3) Performs message generation suitable for the intended purpose.
           2.4) Supports turnover growth with new market creation, launch and relaunching activities.
           2.5) Prepares social responsibility studies according to the area where healthy communication is needed.
           2.6) Creates a press release by mastering the language of the Corporation.

           3.1) Uses mass media to deliver the message to the right audience.
           3.2) Knows the effect of art fields in communication studies.
           3.3) Knows the message value and effect of the photo.
           3.4) Recognize the differences of propaganda, advertising and public relations tools.
           3.5) Takes part in representation areas such as press spokesperson and corporate spokesperson.
           3.6) Makes planning compatible with media budget.
           3.7) Uses the necessary information to measure the impact of communication.

           4.1) Experiences all processes in business life.
           4.2) Takes part in activities related to the field of education in a business operating in the field.
           4.3) Questions the application with theoretical knowledge.
           4.4) Compiles the knowledge and experience gained in the field

           5.1) Acquires competency of analyzing and solving the problems.
           5.2) Has awareness for ethical and social responsibility.
           5.3) Takes responsibility as a team member in works and operations of his/her field.
           5.4) Is aware of written, verbal communication and interaction.
           5.5) Follows the developments of advanced technology and digital transformation.
           5.6) Acquires the awareness for lifelong learning.
           5.7) Has awareness about citizenship competency.
           5.8) Evaluates the developments of his/her field with the understanding of an entrepreneu
           5.9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).