PUBLİC RELATİONS AND PUBLİCİTY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

Qualification Awarded
Length of Programme (Year)
Total Number of ECTS Credits
Type of Education
 Level of Qualification & Field of Study




2

120

TQF Qualification Type: Vocational
TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
QF-EHEA: Short Cycle
Yönelim: Vocational
Sınıflandırma (ISCED 2013):041 Temel Öğrenme Alanı:34
Kategori: Ana Yeterlilik

PROGRAMME LEARNİNG OUTCOMES (PLOs)

Programme Learning Outcomes (PLOs) are those describing the knowledge, skills and competencies that students are expected to attain and/or achieve upon successful completion of the programme. In this context, Programme Learning Outcomes defined for this programme are as follows:

(Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)

(Program Learning Outcomes are given below according to the classification (knowledge, skills and competencies) used for the Turkish Higher Education Qualifications Framework (TYYÇ) level descriptors.)
Knowledge (Described as Theoritical and/or Factual Knowledge.)
1) Analyze the new concepts of the developing and changing world
2) Recognizes the communication instruments belonging to the field.
3) Knows the message value and effect of the photo.
4) Recognize the differences of propaganda, advertising and public relations tools.
7) Uses the necessary information to measure the impact of communication.
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
6) Acquires the awareness for lifelong learning.
8) Evaluates the developments of his/her field with the understanding of an entrepreneu
9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).
(Program Learning Outcomes are listed below.)
1) Analyze the new concepts of the developing and changing world
2) Recognizes the communication instruments belonging to the field.
3) Knows the message value and effect of the photo.
4) Recognize the differences of propaganda, advertising and public relations tools.
5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
6) Acquires the awareness for lifelong learning.
7) Uses the necessary information to measure the impact of communication.
8) Evaluates the developments of his/her field with the understanding of an entrepreneu
9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).