SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414METOZ-HIT0082	Advertising	1	Spring	2	1	3	5

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor AKİF KEMAL KARATEPE
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The purpose of this course is to make students equipped with the knowledge and skills required for advertising discipline.
Course Content:	At the end of this course the student will learn: bacis concept in advertising, advertising tools, how advertising is transmitted to the target audience, the relationship between advertiser and agency.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The definition of advertising, the aim of advertising

Skills (Describe as Cognitive and/or Practical Skills.)

1) Knowing target audience-media relations and to establish a relationship

2) To know how to measure advertising campaign

3) Learn the advertising processes and practices

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) To create an advertising campaign and be able to work as a team member

2) To know how the ad is resolved

3) Can write creative text unique to advertising

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	The concept of marketing and the relationship between advertising and marketing, advertising definitions
2)	Economic and social effects of advertising
3)	How advertising transfer to targets, relationship between demographic factors and advertising
4)	Film Screening - The Joneses (2009)
5)	Free Study - Project (Advertising and Product Placement)
6)	Advertising campaign concept
7)	Advertising tools for production work
8)	Midterm
9)	Corporate advertising
10)	The measure of advertising effectiveness
11)	Internet advertising examples
12)	Creative writing
13)	Creatşve writing II
14)	Sector visit

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

1- Reklamcılık Kavramlar, Kararlar, Kurumlar, Müge Elden, Füsun Kocabaş, İletişim Yayınları 2- Reklam Yazarının Elkitabı, Joseph Sugarman, Mediacat Yayıncılık 3- Reklamın Dili, Uğur Batı, Alfa Yayıncılık 4- Reklam Teorileri, Kolektif, The Kitap 5- Adım Adım Reklam Üretimi, Nesrin Tan Akbulut, Beta Yayınları

References:

1- Görsel Düşünme, Rudolf Arnheim, Metis Yayıncılık 2- Gerçekten Bilmeniz Gereken 50 Sanat Fikri, Susie Hodge, Domingo Yayınevi 3- Nöropazarlama Reklam Tasarımı ve Etik, Çağla Pınar Bozoklu, Siyasal Kitabevi 4- Yozlaşan Medya ve Yozlaşan Türkçe, Emre Kongar, Remzi Kitabevi 5- Postmodern pazarlama Çağında Reklam Anlayışında Meydana Gelen Değişim, Mehmet YAKIN, Doktora Tezi, Ege Üniversitesi Sosyal Bilimler Enstitüsü Halkla İlişkiler ve Tanıtım ,2011

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1						KPLO 2						KPLO 3							KPLO 4				KPLO 5
	1	2	3	4	5	6	1	2	3	4	5	6	1	2	3	4	5	6	7	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the basic, theoretical and practical information in the field of Public Relations and Publicity.	4
	1.1 Analyze the new concepts of the developing and changing world	4
	1.2 Recognizes the communication instruments belonging to the field.
	1.3 To relation between the signified and signifier showed through semantics.
	1.4 Knows the public relations campaign processes.
	1.5 Explain the compliance relationship of the activity with the campaign.
	1.6 Understands the importance of press relations.
2)	Knows the communication studies according to the rules and practices of Public Relations and Publicity.	5
	2.1 Determines the changing needs of the society, the expectations and uses them in the project.	5
	2.2 Manages the formation of corporate identity, change and the areas it affects.
	2.3 Performs message generation suitable for the intended purpose.
	2.4 Supports turnover growth with new market creation, launch and relaunching activities.
	2.5 Prepares social responsibility studies according to the area where healthy communication is needed.
	2.6 Creates a press release by mastering the language of the Corporation.
3)	Identify the communication tools appropriate for Public Relations and Publicity.
	3.1 Uses mass media to deliver the message to the right audience.
	3.2 Knows the effect of art fields in communication studies.
	3.3 Knows the message value and effect of the photo.
	3.4 Recognize the differences of propaganda, advertising and public relations tools.
	3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson.
	3.6 Makes planning compatible with media budget.
	3.7 Uses the necessary information to measure the impact of communication.
4)	Applies the theoretical knowledge learned in business life for a semester.
	4.1 Experiences all processes in business life.
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field
5)	Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.	3
	5.1 Acquires competency of analyzing and solving the problems.	3
	5.2 Has awareness for ethical and social responsibility.	3
	5.3 Takes responsibility as a team member in works and operations of his/her field.	1
	5.4 Is aware of written, verbal communication and interaction.	4
	5.5 Follows the developments of advanced technology and digital transformation.	5
	5.6 Acquires the awareness for lifelong learning.	3
	5.7 Has awareness about citizenship competency.	1
	5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu	2
	5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	1	5	5
Study Hours Out of Class	14	2	28
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	6	6
Total Workload of Teaching & Learning Activities	-	-	81
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	5	10
Midterms	1	10	10
Semester Final Exam	1	15	15
Total Workload of Assesment & Evaluation Activities	-	-	35
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			116
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5