Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Define and explain the function of the media and media concepts
|
2) Knows how to make the media plan and can create a media plan with alternatives.
|
3) Has knowledge about media analysis.
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Knows how advertising messages how effectively reach the target audience
|
2) Can create product-related advertising messages.
|
3) Can create favorable conditions for an effective media planning.
|
4) Can prepare reports and make presentations
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Associate Media Planning with the business objectives.
|
2) Can determine the criteria for media assessment activities.
|
3) Can make different media plans
|
| Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
| 1) |
Media Planning and Development Concepts |
|
|
| 2) |
Creating Media Planning Strategy |
|
|
| 3) |
Agency selection in media planning |
|
|
| 4) |
Free Study |
|
|
| 5) |
Determination of the Advertising Campaign period in Media Planning |
|
|
| 6) |
Introduction to media planning concepts |
|
|
| 7) |
Media Planning metering in the Mass Media |
|
|
| 8) |
Midterm |
|
|
| 9) |
Access Level and Visual Frequency Analysis |
|
|
| 10) |
Visual Media Planning |
|
|
| 11) |
Written, Oral Media Planning |
|
|
| 12) |
The organization of media plan |
|
|
| 13) |
Broadcasting in New Media and Interactive Tools |
|
|
| 14) |
Course evaluation and Presentations |
|
|
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
| |
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explain the basic, theoretical and practical information in the field of Public Relations and Publicity. |
3 |
|
1.1 Analyze the new concepts of the developing and changing world |
3 |
|
1.2 Recognizes the communication instruments belonging to the field. |
|
|
1.3 To relation between the signified and signifier showed through semantics. |
|
|
1.4 Knows the public relations campaign processes. |
|
|
1.5 Explain the compliance relationship of the activity with the campaign. |
|
|
1.6 Understands the importance of press relations. |
|
|
2) |
Knows the communication studies according to the rules and practices of Public Relations and Publicity. |
2 |
|
2.1 Determines the changing needs of the society, the expectations and uses them in the project. |
2 |
|
2.2 Manages the formation of corporate identity, change and the areas it affects. |
|
|
2.3 Performs message generation suitable for the intended purpose. |
|
|
2.4 Supports turnover growth with new market creation, launch and relaunching activities. |
|
|
2.5 Prepares social responsibility studies according to the area where healthy communication is needed. |
|
|
2.6 Creates a press release by mastering the language of the Corporation. |
|
|
3) |
Identify the communication tools appropriate for Public Relations and Publicity. |
|
|
3.1 Uses mass media to deliver the message to the right audience. |
|
|
3.2 Knows the effect of art fields in communication studies. |
|
|
3.3 Knows the message value and effect of the photo. |
|
|
3.4 Recognize the differences of propaganda, advertising and public relations tools. |
|
|
3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson. |
|
|
3.6 Makes planning compatible with media budget. |
|
|
3.7 Uses the necessary information to measure the impact of communication. |
|
|
|
|
|
4) |
Applies the theoretical knowledge learned in business life for a semester. |
|
|
4.1 Experiences all processes in business life. |
|
|
4.2 Takes part in activities related to the field of education in a business operating in the field. |
|
|
4.3 Questions the application with theoretical knowledge. |
|
|
4.4 Compiles the knowledge and experience gained in the field |
|
|
5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
1 |
|
5.1 Acquires competency of analyzing and solving the problems. |
1 |
|
5.2 Has awareness for ethical and social responsibility. |
|
|
5.3 Takes responsibility as a team member in works and operations of his/her field. |
|
|
5.4 Is aware of written, verbal communication and interaction. |
2 |
|
5.5 Follows the developments of advanced technology and digital transformation. |
|
|
5.6 Acquires the awareness for lifelong learning. |
3 |
|
5.7 Has awareness about citizenship competency. |
|
|
5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu |
2 |
|
5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
|
|
|
|
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
1 |
14 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
8 |
8 |
| Total Workload of Teaching & Learning Activities |
- |
- |
50 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
4 |
8 |
| Midterms |
1 |
8 |
8 |
| Semester Final Exam |
1 |
9 |
9 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
25 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
75 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue