Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Prepares a document containing text, pictures and tables in the word processing program (Microsoft Word) and organizes this document according to its needs.
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2) Applies effective presentation techniques through Microsoft Powerpoint program.
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3) Prepares documents in spreadsheet (Microsoft Excel) program, can use functions in EXCEL program, makes graphical representation and data analysis.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Introduction to the course and information about the processing
Explanation of lesson plan and grade evaluation
(Orientation)
Basic concepts of Information Technologies
Microsoft Office - Introduction to Word
• Introducing the Word Interface
• Using the Quick Access Toolbar
Working with Document View Modes
• Opening a New Document |
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2) |
Microsoft Office Word– Text Formatting Operations
• Editing Paragraph Settings
• Editing Borders and Shading Options
• Adding Bullets and Numbering |
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3) |
Microsoft Office Word– Text Formatting Operations
• Dividing the Text into Columns
• Enlarging the Beginning
Change Capital / Lower Case
• Finding and Replacing Text
• Adding Date and Time
• Adding Page Number |
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4) |
Microsoft Office Word - Working with Tables - Using Advanced Word Tools
• Creating Tables
• Adding and Deleting Rows, Columns
• Applying Style to the Table
• Convert Table to Text
• Adding Page Break
• Adding End of Section
• Adding Hyperlink to Text |
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5) |
Microsoft Office Excel- Data Entry / Cell and Table Formatting
• Introduction of the Interface
• Data input
• Moving and Copying
• Adding Comments
• Cell Forming |
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6) |
Microsoft Office Excel- Functions and Calculations
• Conditional formatting
• Formula Entry
• Mathematical Functions |
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7) |
Microsoft Office Excel- Functions and Calculations
• Statistical Functions
• Textual Functions
• Sorting, Filtering |
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8) |
midterm exam week |
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9) |
Microsoft Office Excel- Data Processing
• Pivot Table - Pivot Chart (Pivot Chart)
• Data Validation
• Removing Duplicate Data |
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10) |
Microsoft Office Excel- Page Layout and Print Settings / Appearance Properties
• Paper Size Selection
• Setting Margins
• Vertical / Horizontal Page Usage
• Header / Footer Settings
• Page Break Operations
• Print Options
• Appearance Settings |
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11) |
Microsoft Office - Introduction to Powerpoint / Creating a New Presentation
• Introduction of the Interface
• Presentation and Slide Concepts
Document View Modes
• Creating a Presentation Using a Template
• Adding and Editing Text
• Saving Options
Microsoft Office Powerpoint- Working with Slide Structure and Text Based Components
• Choosing a Design Theme
• Selecting Slide Layout
• Working with Text Boxes
• Formatting Text
• Using Bullets and Numbering |
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12) |
Microsoft Office Powerpoint- Slide Arrangements
• Changing Slide Layouts
• Copying and Deleting Slides
• Hiding and Viewing Slides
• Adding Slide Transition Effects
• Adding Slides from Other Presentations
Using the Find and Replace Tool |
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13) |
Microsoft Office Powerpoint- Working with Pictures, Tables, Graphics
• Adding Pictures to Slides
• Grouping Objects
• Adding Tables
• Editing the Table Design
• Adding and Deleting Cells, Rows, Columns
• Aligning Text in Tables
• Adding Graphics
Formatting and Resizing the Chart |
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14) |
Microsoft Office Powerpoint- Animations
• Using the Animation Tab
• Adding Input and Output Animations
• Adding Emphasis
• Using Motion Paths
• Editing Animation Effects
• Using Saved Templates |
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15) |
Working with Microsoft Office Outlook Messages
• Introduction of the Interface
• Creating an Email Message
• Reading and Deleting Emails
• Replying, Forwarding and Printing Emails
• Filtering Emails
• Creating Signatures and Adding Signatures to Emails
Microsoft Office Calendar and Contacts
• Making an Appointment to the Calendar
• Managing and Organizing Appointments
• Planning and Managing Meetings
• Sharing the Calendar
• Customizing the Calendar
• Adding and Updating People
• Using the To Do Bar |
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16) |
Final exam |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explain the basic, theoretical and practical information in the field of Public Relations and Publicity. |
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1.1 Analyze the new concepts of the developing and changing world |
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1.2 Recognizes the communication instruments belonging to the field. |
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1.3 To relation between the signified and signifier showed through semantics. |
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1.4 Knows the public relations campaign processes. |
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1.5 Explain the compliance relationship of the activity with the campaign. |
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1.6 Understands the importance of press relations. |
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2) |
Knows the communication studies according to the rules and practices of Public Relations and Publicity. |
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2.1 Determines the changing needs of the society, the expectations and uses them in the project. |
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2.2 Manages the formation of corporate identity, change and the areas it affects. |
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2.3 Performs message generation suitable for the intended purpose. |
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2.4 Supports turnover growth with new market creation, launch and relaunching activities. |
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2.5 Prepares social responsibility studies according to the area where healthy communication is needed. |
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2.6 Creates a press release by mastering the language of the Corporation. |
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3) |
Identify the communication tools appropriate for Public Relations and Publicity. |
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3.1 Uses mass media to deliver the message to the right audience. |
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3.2 Knows the effect of art fields in communication studies. |
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3.3 Knows the message value and effect of the photo. |
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3.4 Recognize the differences of propaganda, advertising and public relations tools. |
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3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson. |
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3.6 Makes planning compatible with media budget. |
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3.7 Uses the necessary information to measure the impact of communication. |
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4) |
Applies the theoretical knowledge learned in business life for a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field |
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5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
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5.1 Acquires competency of analyzing and solving the problems. |
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5.2 Has awareness for ethical and social responsibility. |
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5.3 Takes responsibility as a team member in works and operations of his/her field. |
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5.4 Is aware of written, verbal communication and interaction. |
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5.5 Follows the developments of advanced technology and digital transformation. |
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5.6 Acquires the awareness for lifelong learning. |
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5.7 Has awareness about citizenship competency. |
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5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu |
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5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
3 |
42 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
5 |
5 |
Total Workload of Teaching & Learning Activities |
- |
- |
47 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
1 |
5 |
5 |
Semester Final Exam |
1 |
10 |
10 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
35 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
82 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |