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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
50414METOZ-DIT0052 International Marketing 1 Spring 2 0 2 4
Course Type : Compulsory
Cycle: Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi AYSUN VARAN
Dersin Öğretim Eleman(lar)ı: Dr. Öğr. Üyesi AYSUN VARAN
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: It is aimed for students to gain skills about recognition and enforcement of international marketing strategies
Course Content: Marketing mix elements, Market segmentation strategies, international marketing environment and international market entry methods will be reviewed

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Students have knowledge about national and international marketing concepts
  2) They distinguish the importance of international marketing environment
  3) They explain the international market entry methods with comparison
  4) They review product concept in terms of international markets
  5) They learn the methods of determining the pricing policy
  6) They understand the importance of market segmentation for the business
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) General Infırmation, Marketing concept, Basic concepts
1)
2) Product classifications, New product development process, Product lifecycle
3) Services marketing, Service quality, Brand concept and brand equity
4) Pricing, Pricing methods, Price discrimination
5) Distribution, Distribution strategies, Warehousing and retailing
6) Communication process, Promotion budget strategies, Promotion mix
7) Market segmentation, Market targeting, Market positioning
8) Midterm exam
9) Economic environment, Cultural environment, Hofstede's cultural factors
10) Political environment, Legal environment, Technological environment
11) Exportation, Contract manufacturing, Management contract
12) Franchising, Licencing
13) Joint ventures, Direct investment
14) International mergers and acquisitions
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Ders notları - Course notes
Ders sunumları - Course presentations
References: Pazarlama ilkeleri : ve örnek olaylar / İsmet Mucuk, Türkmen Kitabevi, 2006
Principles of marketing / Philip Kotler, Gary Armstrong, Prentice Hall, 2010
Uluslararası pazarlama, Murat Özcan, Türkmen Kitabeevi, 2000
Uluslararası pazarlama : karması ve yönetimi, Ömer Akat, EkinKitabevi, 2008
Uluslararası pazarlama çevresi, Ercan Gegez, Müge Arslan, Der Yayınları, 2003
Uluslararası pazarlara giriş stratejileri, Emrah Cengiz, Ercan Gegez, Der Yay, 2003

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 4 KPLO 5
1 2 1 2 3 4 5 6 7 8 9 10 1 2 3 4 1 2 3 4 5 6 7
CLO1
CLO2
CLO3
CLO4
CLO5
CLO7

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Have basic, theoretical and applied knowledge about E-Commerce.
2) Have basic, theoretical and applied knowledge about Marketing.
3) Learns the basics of web design.
4) Applies the theoretical knowledge learned by being in business life for one semester.
5) Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3 CLO4 CLO5 CLO7
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 2 % 15.00
Midterms 1 % 35.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 2 28
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 20 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Total Workload of Teaching & Learning Activities - - 28
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 18 36
Midterms 1 14 14
Semester Final Exam 1 14 14
Total Workload of Assesment & Evaluation Activities - - 64
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 92
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4