PROGRAMME LEARNING OUTCOMES (PLOs)

           1.1) Defines the e-commerce concept and basic concepts related to e-commerce.
           1.2) Knows the process of e-commerce.

           2.1) Have general knowledge about marketing practices.
           2.2) Have knowledge about marketing elements.
           2.3) understand the basic strategy of marketing.
           2.4) knows mobile marketing applications.
           2.5) Have knowledge about mobile commerce.
           2.6) can design a mobile marketing campaign.
           2.7) Have a good grasp of the important details of international marketing.
           2.8) knows digital advertising practices and strategies.
           2.9) can design a digital advertisement sample.
           2.10) Have knowledge about social media marketing and advertising.

           4.1) Experiences all processes in business life.
           4.2) It takes part in activities related to the field of education in an enterprise operating in its field.
           4.3) Compares the theoretical information with the application.
           4.4) They compile their knowledge and experience in the field.

           5.1) Gains the ability to analyze and solve problems.
           5.2) Has ethical and social responsibility awareness.
           5.3) Takes responsibility as a team member in works and transactions related to his/her field.
           5.4) Is aware of written and verbal communication and interaction.
           5.5) Gains awareness of lifelong learning.
           5.6) Evaluates the developments in the field with an entrepreneurial approach.
           5.7) Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio.