GENERAL INFORMATION

Today, the rapid development of technology and the internet has led to the shift of works performed in traditional environments to electronic environments. It is thought that the company, which operates in electronic environments as well as traditional environments, will increase its competitiveness. For this reason, conducting trade and marketing through electronic channels will create a competitive advantage for businesses today.
It has become easier to reach consumers and to implement more personalized marketing strategies in digital environments through marketing, another area where digitalization has shown its effect to a large extent. This situation provided an advantage for the sustainability of the enterprises.