ECTS Information Package / Course Catalogue
HOME INSTITUTIONAL INFORMATIONINFORMATION ON DEGREE PROGRAMMES E-Commerce And MarketingCERTIFICATE PROGRAMMESUSEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTSADITIONAL & SUPPORTING INFORMATION
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E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME |
|||||
|---|---|---|---|---|---|
| Level of Qualification & Field of Study | |||||
Associate (Short Cycle) Degree |
2 |
120 |
Full Time |
|
|
PROGRAM STRUCTURE |
| 1. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| DTI5103 | International Trade Operations | Turkish | 3 | 0 | 3 | 6 | |||
| DTI5105 | Business Management | Turkish | 3 | 0 | 3 | 6 | Field Specific | ||
| ETP5101 | Fundamental Concepts in Electronic Commerce | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| ING5101 | English | English | 3 | 0 | 3 | 4 | Competency Development (Compulsary National) | ||
| KRY5101 | Üniversiteye Giriş ve Kariyer Planlama | 1 | 0 | 1 | 2 | Competency Development (University Compulsary) | |||
| LOJ5101 | Logistics Management | Turkish | 3 | 0 | 3 | 6 | Field Specific | ||
| Number of Credits | 16 | 30 | |||||||
| 2. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| ETP5102 | Consumer Behavior | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| ETP5104 | Marketing Management | Turkish | 3 | 0 | 3 | 6 | Field Specific | ||
| ING5102 | Akademik İngilizce | 3 | 0 | 3 | 6 | Competency Development (Compulsary National) | |||
| LOJ5104 | E-Commerce Logistics | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| Elective Course I (Programme) | 0 | 0 | 3 | 6 | Competency Development (University Elective) | ||||
| Number of Credits | 15 | 30 | |||||||
| 3. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| ATA5201 | Principles of Atatürk and History of Turkish Revolution | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| ETP5201 | Workplace Training in Business | Turkish | 0 | 0 | 17 | 22 | Workplacement Training | ||
| TRK5202 | Turkish Language | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| Number of Credits | 25 | 30 | |||||||
| 4. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| ETP5202 | Digital Marketing Communication and Strategies | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| ETP5204 | Digital Advertising | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| ETP5206 | Social Media and Content Marketing | Turkish | 3 | 0 | 3 | 6 | Programme Specific | ||
| Elective Course III (University-A) | 0 | 0 | 3 | 6 | Competency Development (University Elective) | ||||
| Elective Course II (Programme) | 0 | 0 | 3 | 6 | |||||
| Number of Credits | 15 | 30 | |||||||
| Total Local & ECTS Credits of the Programme | 71 | 120 | |||||||
| % 15.00 | % 30.00 | % 26.67 | % 18.33 |