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    E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Associate (Short Cycle) Degree

    2

    120

    Full Time
    • TQF Qualification Type: Associate Degree
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
    • QF-EHEA: Short Cycle
    • Yönelim: Vocational
    • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:34
    • Kategori: Ana Yeterlilik

    PROGRAMME LEARNING OUTCOMES (PLOs)

    Programme Learning Outcomes (PLOs) are those describing the knowledge, skills and competencies that students are expected to attain and/or achieve upon successful completion of the programme. In this context, Programme Learning Outcomes defined for this programme are as follows:

    (Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)

    (Program Learning Outcomes are given below according to the classification (knowledge, skills and competencies) used for the Turkish Higher Education Qualifications Framework (TYYÇ) level descriptors.)
    Knowledge (Described as Theoritical and/or Factual Knowledge.)
    1) Can explain the fundamental concepts, business models, processes, and relevant legal regulations in the fields of e-commerce and marketing.
    2) By learning consumer behavior models and various factors influencing consumer behavior at a basic level, can develop marketing strategies that meet consumer needs and expectations in e-commerce and marketing processes.
    Skills (Describe as Cognitive and/or Practical Skills.)
    3) Can plan order, inventory, warehousing, distribution, and return processes in e-commerce logistics in line with the needs of e-commerce businesses and develop basic-level solutions to related problems.
    4) Can plan and implement product, brand, and marketing activities by using fundamental digital tools and technologies employed in e-commerce and digital marketing practices.
    Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
    5) Can practically integrate knowledge of business management, marketing management, and foreign trade into e-commerce processes.
    6) Can plan and manage product and category management, customer relations, order, and sales processes on e-commerce platforms.
    7) Update professional knowledge and skills by monitoring developments in digital transformation, sustainability, and emerging technology trends through a commitment to lifelong learning.
    8) Applies the knowledge and experience gained through workplace-based learning to professional practice.
    9) Explains ethical principles, social responsibility, labor law, and occupational health and safety regulations, and applies them in professional practice.
    10) Communicate effectively in written and oral forms on topics related to the field with English language proficiency at a minimum of A2 level in accordance with the Common European Framework of Reference for Languages (CEFR).
    11) Can create content tailored to target audiences on social media and digital platforms and manage digital marketing and brand communication strategies at a basic level.
    (Program Learning Outcomes are listed below.)
    1) Can explain the fundamental concepts, business models, processes, and relevant legal regulations in the fields of e-commerce and marketing.
    2) By learning consumer behavior models and various factors influencing consumer behavior at a basic level, can develop marketing strategies that meet consumer needs and expectations in e-commerce and marketing processes.
    3) Can plan order, inventory, warehousing, distribution, and return processes in e-commerce logistics in line with the needs of e-commerce businesses and develop basic-level solutions to related problems.
    4) Can plan and implement product, brand, and marketing activities by using fundamental digital tools and technologies employed in e-commerce and digital marketing practices.
    5) Can practically integrate knowledge of business management, marketing management, and foreign trade into e-commerce processes.
    6) Can plan and manage product and category management, customer relations, order, and sales processes on e-commerce platforms.
    7) Update professional knowledge and skills by monitoring developments in digital transformation, sustainability, and emerging technology trends through a commitment to lifelong learning.
    8) Applies the knowledge and experience gained through workplace-based learning to professional practice.
    9) Explains ethical principles, social responsibility, labor law, and occupational health and safety regulations, and applies them in professional practice.
    10) Communicate effectively in written and oral forms on topics related to the field with English language proficiency at a minimum of A2 level in accordance with the Common European Framework of Reference for Languages (CEFR).
    11) Can create content tailored to target audiences on social media and digital platforms and manage digital marketing and brand communication strategies at a basic level.