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    E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Associate (Short Cycle) Degree

    2

    120

    Full Time
    • TQF Qualification Type: Associate Degree
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
    • QF-EHEA: Short Cycle
    • Yönelim: Vocational
    • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:34
    • Kategori: Ana Yeterlilik

    PROGRAMME LEARNING OUTCOMES (PLOs)

    Programme Learning Outcomes (PLOs) are those describing the knowledge, skills and competencies that students are expected to attain and/or achieve upon successful completion of the programme. In this context, Programme Learning Outcomes defined for this programme are as follows:

    (Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)

    (Program Learning Outcomes are given below according to the classification (knowledge, skills and competencies) used for the Turkish Higher Education Qualifications Framework (TYYÇ) level descriptors.)
    Knowledge (Described as Theoritical and/or Factual Knowledge.)
    1) To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
    2) To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
    Skills (Describe as Cognitive and/or Practical Skills.)
    3) To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
    4) To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
    Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
    5) To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
    6) To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
    7) To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
    8) To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
    9) To be able to work effectively within a team and take responsibility.
    10) To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
    11) To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.
    (Program Learning Outcomes are listed below.)
    1) To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
    2) To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
    3) To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
    4) To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
    5) To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
    6) To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
    7) To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
    8) To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
    9) To be able to work effectively within a team and take responsibility.
    10) To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
    11) To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.