E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME |
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Level of Qualification & Field of Study | |||||
Associate (Short Cycle) Degree |
2 |
120 |
Full Time |
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PROGRAMME LEARNING OUTCOMES (PLOs) |
Knowledge (Described as Theoritical and/or Factual Knowledge.) |
1) To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
2) To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
Skills (Describe as Cognitive and/or Practical Skills.) |
3) To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
4) To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
5) To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
6) To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
7) To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
8) To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
9) To be able to work effectively within a team and take responsibility. |
10) To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
11) To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
1) To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
2) To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
3) To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
4) To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
5) To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
6) To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
7) To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
8) To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
9) To be able to work effectively within a team and take responsibility. |
10) To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
11) To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |