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E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

Qualification Awarded
Length of Programme (Year)
Total Number of ECTS Credits
Type of Education
Level of Qualification & Field of Study


Associate (Short Cycle) Degree


2


120


Full Time
  • TQF Qualification Type: Associate Degree
  • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
  • QF-EHEA: Short Cycle
  • Yönelim: Vocational
  • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:34
  • Kategori: Ana Yeterlilik

PROGRAMME EDUCATIONAL OBJECTIVES

Programme Educational Objectives are the those describing what the graduates are expected to attain or achieve in their academic and/or professional life after a few years of graduation. In this context, Programme Educational Objectives defined for this programme are as follows:
1 Demonstrates knowledge of fundamental concepts, theories, models, and legal regulations related to the field of e-commerce and marketing.
2 Identifies and analyzes problems encountered in digital marketing, logistics, and foreign trade processes, and develops solution-oriented approaches.
3 Utilizes knowledge of business management, accounting, and foreign trade to develop effective strategies in digital environments.
4 Plans and manages his/her own learning process, continuously develops knowledge and skills within the framework of lifelong learning, and adapts to digital transformation.
5 Assumes responsibility individually and within a team in project and business processes, works independently, and contributes effectively.
6 Communicates effectively in written and verbal form with customers, business partners, and team members; produces target-oriented content for social media and digital platforms.