E-COMMERCE AND MARKETING ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME |
|||||
---|---|---|---|---|---|
Level of Qualification & Field of Study | |||||
Associate (Short Cycle) Degree |
2 |
120 |
Full Time |
|
PROGRAMME EDUCATIONAL OBJECTIVES |
1 | Demonstrates knowledge of fundamental concepts, theories, models, and legal regulations related to the field of e-commerce and marketing. |
2 | Identifies and analyzes problems encountered in digital marketing, logistics, and foreign trade processes, and develops solution-oriented approaches. |
3 | Utilizes knowledge of business management, accounting, and foreign trade to develop effective strategies in digital environments. |
4 | Plans and manages his/her own learning process, continuously develops knowledge and skills within the framework of lifelong learning, and adapts to digital transformation. |
5 | Assumes responsibility individually and within a team in project and business processes, works independently, and contributes effectively. |
6 | Communicates effectively in written and verbal form with customers, business partners, and team members; produces target-oriented content for social media and digital platforms. |