LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50413METOZ-ETP0022	Mobile Marketing	1	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor BAŞAK KURU
Dersin Öğretim Eleman(lar)ı:	Instructor BAŞAK KURU
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:
Course Content:

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Learn the concept of mobile marketing and the basics of mobile marketing.
2) Understand mobile commerce and interprets it in the context of e-commerce.
3) Know the types of mobile advertisements and applications related to mobile marketing in detail.
4) Learn the legal and ethical dimensions of mobile marketing.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Know how to make a successful mobile marketing campaign.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Historical Development of Marketing and Web
2)	Mobile Communication Networks, Introduction to Mobile Marketing, Advantages and Disadvantages of Mobile Marketing, Mobile Marketing Statistics
3)	Mobile Marketing Tools and Strategies
4)	Mobile Marketing Mix
5)	Quiz and discussion
6)	Mobile Advertising
7)	Mobile Commerce
8)	MIDTERM
9)	Marketing concepts associated with mobile marketing
10)	Marketing concepts associated with mobile marketing
11)	Quiz and Discussion
12)	Ethical and legal dimensions of mobile marketing
13)	Mobile marketing performance evaluation
14)	Mobile marketing campaign examples, Case studies

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1		KPLO 2										KPLO 4				KPLO 5
CLOs/PLOs	1	2	1	2	3	4	5	6	7	8	9	10	1	2	3	4	1	2	3	4	5	6	7
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Have basic, theoretical and applied knowledge about E-Commerce.	4
	1.1 Defines the e-commerce concept and basic concepts related to e-commerce.	4
	1.2 Knows the process of e-commerce.	3
2)	Have basic, theoretical and applied knowledge about Marketing.
	2.1 Have general knowledge about marketing practices.
	2.2 Have knowledge about marketing elements.
	2.3 understand the basic strategy of marketing.
	2.4 knows mobile marketing applications.
	2.5 Have knowledge about mobile commerce.
	2.6 can design a mobile marketing campaign.
	2.7 Have a good grasp of the important details of international marketing.
	2.8 knows digital advertising practices and strategies.
	2.9 can design a digital advertisement sample.
	2.10 Have knowledge about social media marketing and advertising.
3)	Learns the basics of web design.
4)	Applies the theoretical knowledge learned by being in business life for one semester.
	4.1 Experiences all processes in business life.
	4.2 It takes part in activities related to the field of education in an enterprise operating in its field.
	4.3 Compares the theoretical information with the application.
	4.4 They compile their knowledge and experience in the field.
5)	Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university.
	5.1 Gains the ability to analyze and solve problems.
	5.2 Has ethical and social responsibility awareness.
	5.3 Takes responsibility as a team member in works and transactions related to his/her field.
	5.4 Is aware of written and verbal communication and interaction.
	5.5 Gains awareness of lifelong learning.
	5.6 Evaluates the developments in the field with an entrepreneurial approach.
	5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation