Course Objectives: |
Human beings need communication to sustain their existence. With this aspect, communication directs many cases between individuals, between communities, between places and times and acts as a bridge. Lesson; This mission, which is undertaken by communication, aims to put forward the most accurate, effective and interactive way. The aim of lesson; To develop awareness of communication processes, to emphasize the importance of communication in human life psychologically and sociologically.
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Course Content: |
In this course , emphasizes on comunication science's basic concepts. This course provides an opportunity to improve time managing, emphatizing , internal and external communication process management , solution of confiliction of communication to students will be takeing in charge in public relations area by making communication strategies , classification , targets and implementation. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Knows the origin, goals, details, qualities of communication.
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2) Explains the importance of communication types such as verbal communication, non-verbal communication and written communication in human life. Knows its distinctive features.
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3) Learns the skills that will make communication effective theoretically. Draws attention to the importance of effective communication in education and business life.
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4) Explain the effect of the concept of cooperation on the communication process. Draws attention to the social consequences of communication between individuals.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Interprets technological developments within the framework of communication and looks critical.
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2) In effective communication, she/he applies to her life with her individual and social achievements.
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3) Develops communication skills and applies them to social life. Regulates human relations in education and business life.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Enhances the curiosity of learning by developing research, questioning and criticism competencies
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Course Notes / Textbooks: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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References: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
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1.2 Knows the process of e-commerce. |
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2) |
Have basic, theoretical and applied knowledge about Marketing. |
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2.1 Have general knowledge about marketing practices. |
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2.2 Have knowledge about marketing elements. |
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2.3 understand the basic strategy of marketing. |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
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3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
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5.1 Gains the ability to analyze and solve problems. |
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5.2 Has ethical and social responsibility awareness. |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
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5.4 Is aware of written and verbal communication and interaction. |
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5.5 Gains awareness of lifelong learning. |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
10 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
1 |
10 |
10 |
Midterms |
1 |
30 |
30 |
Semester Final Exam |
1 |
50 |
50 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
90 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
100 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |