USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50413TATOZ-ISL3021	Business Management	1	Fall	2	0	2	3

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi BURAK NEDİM AKTAŞ
Dersin Öğretim Eleman(lar)ı:	Instructor SEMANUR YALÇIN Dr. Öğr. Üyesi BURAK NEDİM AKTAŞ Instructor BAŞAK KURU Dr. Öğr. Üyesi BURAK ÇAKALOZ
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

This lesson aims to define business goals and stakeholders' effect on the business. In the lesson content business and business concepts, types of the business, environment of the business, the goals and responsibilities of the business, finding a place for the business, capacity and the functions of the business will be examined more detailed. Also this lesson aims to give agood background for the future subjects.

Course Content:

This lesson aims to teach business concept, environmental conditions, how to execute and manage a business, how to market goods and services, how to manage human resources, how to manage accounting-finance and operation functions.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) The students will learn the concept, features of business and they can define production factors
2) The students can explain the internal and external elements of the environment which the business is settled and they can comment about their effects on businesses , also they can explain the business types
3) The students will realize the decision process whether to establish business and feasibility studies, they know the factors that effect the establishment place of the business
4) The students can define the factors that effect the size of the business and they can define the concept and the types of the capacity
5) The students can explain the concept of management, functions and current management approachs
6) Describes the historical process of organisations and management in a way that can explain today
7) The students will have the knowledge of human resources management
8) The students can know modern management approaches and benefits to the business.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Knows how the organizations exists and its relations with the external environment.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Knows the general operation chart and management levels of the organization.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	General information is given about the concept of business, basic concepts related to business, business ethics and business responsibility concepts, and in-depth information is given about the system concept.	Lecture Books and Notes, reading suggestions, Internet research
2)	Production factors are explained, the objectives and characteristics of the business, the distinction between goods and service businesses are discussed, business environment, macro and micro environmental factors are discussed.	Lecture Books and Notes, reading suggestions, Internet research
3)	Information is given about business types. By providing information about the distinction between private sector and public institutions, sole proprietorship, collective, limited partnership, etc. business types are mentioned.	Lecture Books and Notes, reading suggestions, Internet research
4)	Information is given about the establishment of the enterprises, the establishment decision process, the selection of the establishment location, the size of the enterprises, capacity, break-even points, and information is given about feasibility studies and their implementation.	Lecture Books and Notes, reading suggestions, Internet research
5)	By discussing the historical development of the idea of "management", the characteristics of management, the functions of business, information is given about classical, neoclassical and modern management approaches and the theories that emerged in this period.	Lecture Books and Notes, reading suggestions, Internet research
6)	Management levels, concept of manager, leader, characteristics of managers. who the lower, middle and upper level managers are and their lines of authority and responsibility. Information is given about management processes.	Lecture Books and Notes, reading suggestions, Internet research
7)	MIDTERM	Lecture Books and Notes, reading suggestions, Internet research
8)	Modern concepts in Management-Business management and the way they are handled in today's modern world are discussed in the concept of personnel selection.	Lecture Books and Notes, reading suggestions, Internet research
9)	Human resources management, wage policies, how processes such as recruitment, seniority and promotion work, the work done by the HR department, job and authority definitions, and merit systems are discussed.	Lecture Books and Notes, reading suggestions, Internet research
10)	The work done by the HR department, job and authority definitions, and merit systems are discussed.
11)	Information is given about the Accounting-Finance department and its positioning is done within the business. Information is given about the basic principles of accounting and basic accounting books.	Lecture Books and Notes, reading suggestions, Internet research
12)	The subject of marketing is discussed on a traditional and modern level and information is given about the historical development of marketing. In today's market, answers are sought to the questions of whether the power is in the hands of the business or the consumer, and how marketing activities are/should be done.	Lecture Books and Notes, reading suggestions, Internet research
13)	General Topic Review and Exam Preparation	Lecture Books and Notes, reading suggestions, Internet research
14)	Final exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1		KPLO 2										KPLO 4				KPLO 5
CLOs/PLOs	1	2	1	2	3	4	5	6	7	8	9	10	1	2	3	4	1	2	3	4	5	6	7
CLO1
CLO1
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Have basic, theoretical and applied knowledge about E-Commerce.
	1.1 Defines the e-commerce concept and basic concepts related to e-commerce.
	1.2 Knows the process of e-commerce.
2)	Have basic, theoretical and applied knowledge about Marketing.	5
	2.1 Have general knowledge about marketing practices.
	2.2 Have knowledge about marketing elements.	5
	2.3 understand the basic strategy of marketing.	5
	2.4 knows mobile marketing applications.
	2.5 Have knowledge about mobile commerce.	3
	2.6 can design a mobile marketing campaign.
	2.7 Have a good grasp of the important details of international marketing.
	2.8 knows digital advertising practices and strategies.
	2.9 can design a digital advertisement sample.
	2.10 Have knowledge about social media marketing and advertising.	3
3)	Learns the basics of web design.
4)	Applies the theoretical knowledge learned by being in business life for one semester.
	4.1 Experiences all processes in business life.
	4.2 It takes part in activities related to the field of education in an enterprise operating in its field.
	4.3 Compares the theoretical information with the application.
	4.4 They compile their knowledge and experience in the field.
5)	Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university.
	5.1 Gains the ability to analyze and solve problems.
	5.2 Has ethical and social responsibility awareness.
	5.3 Takes responsibility as a team member in works and transactions related to his/her field.
	5.4 Is aware of written and verbal communication and interaction.
	5.5 Gains awareness of lifelong learning.
	5.6 Evaluates the developments in the field with an entrepreneurial approach.
	5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

CLO7

CLO8

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation