Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) 1) To be able to critically interpret and discuss the theories, concepts, traditions and developments in the history of ideas that form the basis of new media, journalism and communication fields.
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2) 2) To have written, verbal and visual basic information about the technical hardware and software used in the news and content production processes in the new media and to have the ability to use them effectively at a professional level.
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3) 3) To be able to obtain information about the institutional actors operating in the fields of new media, journalism and communication and these sectors in general and to interpret them critically.
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4) 4) To be able to comprehend the reactions of readers, listeners, spectators and users to the changing roles of media environments, to be able to create and disseminate appropriate content and to make predictions about future trends.
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5) 5) To be able to critically consider the basic theories, concepts and ideas related to the neighboring disciplines of new media and journalism.
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6) 6) To be able to comprehend the relationship between global technological changes in the field of communication and their effects on local actors.
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7) 7) To be able to develop the skills of collecting, analyzing and disseminating the necessary data to produce content with scientific methods.
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8) 8) To develop the acquired knowledge, skills and competencies in line with social purposes throughout his life, with a legal and ethical responsibility, and to use them in a way that can produce social benefit.
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9) 9) To be able to carry out joint studies with colleagues at national/international levels in the field of new media, journalism and communication.
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10) 10) To develop the ability to present products in various formats that can be published in national and international reputable channels.
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11) Gain experience in social media and managing social media tools
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12) Understands the process of creating brand identity through social media tools
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13) sees clearly the distinction between social media and traditional media and can compare these two concepts
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
introduction to marketing |
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| 2) |
traditional and digital marketing |
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| 3) |
types of digital advertising and internet advertising |
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| 4) |
digital marketing and its future |
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| 5) |
marketing communication and media |
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| 6) |
social media networks and industry representative hosting |
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| 7) |
midterm exam |
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| 8) |
social media marketing tools |
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| 9) |
classic and new media & blogs |
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| 10) |
basic dynamics of new media |
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| 11) |
content marketing |
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| 12) |
types of content marketing and content marketing funnel |
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| 13) |
Industry visit |
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| 14) |
final exam |
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| Course Notes / Textbooks: |
The New Rules of Marketing & PR (David Meerman Scott)
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| References: |
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley & C. C. Chapman
• Dahl, S. (2021). Social Media Marketing: Theories and Applications (Third e). Sage.
• Kara, T., & Özgen, E. (2012). Sosyal Medya, Akademi. İstanbul: Beta.
• Kawasaki, G., & Fitzpatrick, P. (2014). Sosyal Medya Sanatı. (M. Benveniste, Çev) İstanbul: Kapital Medya.
• Kırcova, İ., & Enginkaya, E. (2015). Sosyal Medya Pazarlama. İstanbul: Beta.
• Looy, A. V. (2016). Social Media Management: Technologies and Strategies for Creating Business Value. Springer.
• Tuten, T. L. (2020). Social Media Marketing (Fourth e). Sage.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
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| 2) |
To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
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| 3) |
To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
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| 4) |
To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
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| 5) |
To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
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| 6) |
To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
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| 7) |
To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
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| 8) |
To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
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| 9) |
To be able to work effectively within a team and take responsibility. |
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| 10) |
To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
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| 11) |
To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
5 |
70 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
70 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
7 |
14 |
| Midterms |
1 |
7 |
7 |
| Semester Final Exam |
1 |
10 |
10 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
31 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
101 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue
