Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Learn the concept of mobile marketing and the basics of mobile marketing.
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2) Understand mobile commerce and interprets it in the context of e-commerce.
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3) Know the types of mobile advertisements and applications related to mobile marketing in detail.
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4) Learn the legal and ethical dimensions of mobile marketing.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Know how to make a successful mobile marketing campaign.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Historical Development of Marketing and Web |
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2) |
Mobile Communication Networks, Introduction to Mobile Marketing, Advantages and Disadvantages of Mobile Marketing, Mobile Marketing Statistics |
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3) |
Mobile Marketing Tools and Strategies |
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4) |
Mobile Marketing Mix |
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5) |
Quiz and discussion |
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6) |
Mobile Advertising |
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7) |
Mobile Commerce |
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8) |
MIDTERM |
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9) |
Marketing concepts associated with mobile marketing |
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10) |
Marketing concepts associated with mobile marketing |
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11) |
Quiz and Discussion |
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12) |
Ethical and legal dimensions of mobile marketing |
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13) |
Mobile marketing performance evaluation |
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14) |
Mobile marketing campaign examples, Case studies |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
4 |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
4 |
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1.2 Knows the process of e-commerce. |
3 |
2) |
Have basic, theoretical and applied knowledge about Marketing. |
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2.1 Have general knowledge about marketing practices. |
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2.2 Have knowledge about marketing elements. |
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2.3 understand the basic strategy of marketing. |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
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3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
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5.1 Gains the ability to analyze and solve problems. |
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5.2 Has ethical and social responsibility awareness. |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
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5.4 Is aware of written and verbal communication and interaction. |
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5.5 Gains awareness of lifelong learning. |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
Course |
13 |
39 |
Laboratory |
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Application |
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Special Course Internship (Work Placement) |
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Field Work |
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Study Hours Out of Class |
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Presentations / Seminar |
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Project |
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Homework Assignments |
1 |
10 |
Total Workload of Teaching & Learning Activities |
- |
49 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
Quizzes |
2 |
20 |
Midterms |
1 |
20 |
Semester Final Exam |
1 |
30 |
Total Workload of Assesment & Evaluation Activities |
- |
70 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
119 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |