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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
50413METOZ-ETP0022 Mobile Marketing 1 Spring 3 0 3 5
Course Type : Compulsory
Cycle: Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Instructor BAŞAK KURU
Dersin Öğretim Eleman(lar)ı: Instructor BAŞAK KURU
Öğretim Görevlisi Dr. MERİÇ YILMAZ
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:
Course Content:

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Learn the concept of mobile marketing and the basics of mobile marketing.
  2) Understand mobile commerce and interprets it in the context of e-commerce.
  3) Know the types of mobile advertisements and applications related to mobile marketing in detail.
  4) Learn the legal and ethical dimensions of mobile marketing.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Know how to make a successful mobile marketing campaign.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Historical Development of Marketing and Web
2) Mobile Communication Networks, Introduction to Mobile Marketing, Advantages and Disadvantages of Mobile Marketing, Mobile Marketing Statistics
3) Mobile Marketing Tools and Strategies
4) Mobile Marketing Mix
5) Quiz and discussion
6) Mobile Advertising
7) Mobile Commerce
8) MIDTERM
9) Marketing concepts associated with mobile marketing
10) Marketing concepts associated with mobile marketing
11) Quiz and Discussion
12) Ethical and legal dimensions of mobile marketing
13) Mobile marketing performance evaluation
14) Mobile marketing campaign examples, Case studies
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References: • A’dan Z’ye Mobil Pazarlama
• Mobil Pazarlama, 2012, Dr. İ.Kahraman Arslan ve Pelin Arslan
• Mobil Pazarlama Hakkında Her Şey, 2013, Jeanne Hopkins & Jamie Turner
Jeanne Hopkins, Jamine Turner, MOBİL PAZARLAMA HAKKINDA HERŞEY, Optimist Yayın Dağıtım: 2012
Prof. Dr. Ruziye Cop, Dr. Öğretim Üyesi Oya Eru, 2012 A’dan Z’ye Mobil Pazarlama, Beta Yayın: 2019

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 4 KPLO 5
1 2 1 2 3 4 5 6 7 8 9 10 1 2 3 4 1 2 3 4 5 6 7
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Have basic, theoretical and applied knowledge about E-Commerce. 4
2) Have basic, theoretical and applied knowledge about Marketing.
3) Learns the basics of web design.
4) Applies the theoretical knowledge learned by being in business life for one semester.
5) Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3 CLO4 CLO5
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Total Workload
Course 13 39
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar
Project
Homework Assignments 1 10
Total Workload of Teaching & Learning Activities - 49
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Total Workload
Quizzes 2 20
Midterms 1 20
Semester Final Exam 1 30
Total Workload of Assesment & Evaluation Activities - 70
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 119
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 5