Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Learn the concept of mobile marketing and the basics of mobile marketing.
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2) Understand mobile commerce and interprets it in the context of e-commerce.
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3) Know the types of mobile advertisements and applications related to mobile marketing in detail.
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4) Learn the legal and ethical dimensions of mobile marketing.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Know how to make a successful mobile marketing campaign.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Historical Development of Marketing and Web |
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| 2) |
Mobile Communication Networks, Introduction to Mobile Marketing, Advantages and Disadvantages of Mobile Marketing, Mobile Marketing Statistics |
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| 3) |
Mobile Marketing Tools and Strategies |
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| 4) |
Mobile Marketing Mix |
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| 5) |
Quiz and discussion |
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| 6) |
Mobile Advertising |
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| 7) |
Mobile Commerce |
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| 8) |
MIDTERM |
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| 9) |
Marketing concepts associated with mobile marketing |
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| 10) |
Marketing concepts associated with mobile marketing |
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| 11) |
Quiz and Discussion |
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| 12) |
Ethical and legal dimensions of mobile marketing |
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| 13) |
Mobile marketing performance evaluation |
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| 14) |
Mobile marketing campaign examples, Case studies |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
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| 2) |
To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
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| 3) |
To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
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| 4) |
To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
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| 5) |
To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
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| 6) |
To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
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| 7) |
To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
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| 8) |
To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
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| 9) |
To be able to work effectively within a team and take responsibility. |
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| 10) |
To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
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| 11) |
To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
| Course |
13 |
39 |
| Laboratory |
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| Application |
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| Special Course Internship (Work Placement) |
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| Field Work |
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| Study Hours Out of Class |
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| Presentations / Seminar |
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| Project |
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| Homework Assignments |
1 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
49 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
| Quizzes |
2 |
20 |
| Midterms |
1 |
20 |
| Semester Final Exam |
1 |
30 |
| Total Workload of Assesment & Evaluation Activities |
- |
70 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
119 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue
