Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) To comprehend communication in all aspects.
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2) To be able to comprehend the theoretical and conceptual definitions of Public Relations.
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3) To explains basic concepts, principles, processes and methods of Public Relations.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Preparing Public Relations projects and presentations
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Being compliant in team work but to take responsibility when needed and work independently from the group.
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2) Able to use effective public relation skills in business life.
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3) To keep up with the actual developments in the field.
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4) Life time learning is life principle.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Public Relations Campaign and Applications to convey the content of the course to the students. What is the concept of Strategic Public Relations? |
None
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| 2) |
What is Strategic Communication Management? How to create a Strategic Communication Plan? Examination of sample communication plans. |
None
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| 3) |
Determining the brand and subject for the term project. Strategic Communication Plan: Public Relations and Planning. Examination of Public Relations process sample campaigns. |
None
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| 4) |
Strategic Public Relations Planning: Message, Target Audience, Communication Tools. Application. |
None
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| 5) |
Creating a campaign budget. Application. |
None
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| 6) |
Term project interim study and evaluation. Corporate communication as a campaign type. Case studies. |
None
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| 7) |
Midterm exam |
None
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| 8) |
Film / Conversation |
None
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| 9) |
New marketing approaches I |
None
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| 10) |
New marketing approaches II |
None
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| 11) |
Digital public relations |
None
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| 12) |
Term project interim study and evaluation. Event management as a campaign type. Case studies. |
None
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| 13) |
Presentation and evaluation of Projects. |
None
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| 14) |
Public Relations Writing. Application |
None
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| Course Notes / Textbooks: |
● Çiğdem Karakaya Şatır, Fulya Erendağ Sümer, Zuhal Gök Demir, Stratejik Halkla İlişkiler ve Uygulamaları, Nobel Basım.
● Saadet Uğurlu (Editör), Günümüzde ve Gelecekte Stratejik Halkla İlişkiler Yönetimi, Beta Yayınları.
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| References: |
● Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir? Beta Yayınları.
● Ayla Okay, Aydemir Okay, Halkla İlişkiler: Kavram Strateji ve Uygulamaları, Detay Yayıncılık.
● Aybike Pelenk Özel, Nuray Yılmaz Sert. Dijital Halkla İlişkiler Kavram ve Araçları, Derin Yayınları.
● Sevil Uzuoğlu Bayçu, Strateji ve Uygulama Boyutuyla Halkla İlişkiler Yazarlığı, Nobel Bilimsel Eserler.
● Alison Theaker. Halkla İlişkilerin Elkitabı, MediaCat.
● Alaeddin Asna, Kuram ve Uygulamada Halkla İlişkiler, Pozitif Yayınları.
● Salim Kadıbeşegil, Halkla İlişkilere Nereden Başlamalı, MediaCat.
● Ayla Okay, Aydemir Okay, Halkla İlişkiler ve Medya, MediaCat.
● Arzu Çekirge Paksoy, Türkiye’deki Halkla İlişkiler Uygulamaları, Rota Yayınları.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
5 |
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1.1 He/She uses effective communication skills in business life. |
5 |
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1.2 He/She commands of internal communication concepts. |
4 |
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1.3 He/She has ability of written and verbal communication. |
4 |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
3 |
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1.5 He/she knowledges about basic business functions. |
4 |
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2) |
He/She follows the developments in our country and the world. |
4 |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
4 |
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2.2 He/She follows innovative developments in the field |
3 |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
5 |
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3.1 He/She plans the entire process of a public relations campaign |
5 |
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3.2 He/She plans the entire process of an advertising campaign. |
3 |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
4 |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
4 |
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4) |
Applies the theoretical knowledge in business life during a semester. |
5 |
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4.1 Experiences all processes in business life. |
5 |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
5 |
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4.3 Questions the application with theoretical knowledge. |
5 |
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4.4 Compiles the knowledge and experience gained in the field. |
5 |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
5 |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
5 |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
5 |
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5.3 Has awareness for ethical and social responsivity. |
5 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
4 |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
5 |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
5 |
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5.7 Acquires competence of managing the change. |
5 |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
5 |
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5.9 Follows advanced technologies and developments about digital transformation. |
5 |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
5 |
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5.11 Has awareness about citizenship competency. |
5 |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
2 |
15 |
30 |
| Total Workload of Teaching & Learning Activities |
- |
- |
58 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
0 |
0 |
0 |
| Midterms |
1 |
20 |
20 |
| Semester Final Exam |
1 |
60 |
60 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
80 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
138 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue