GENERAL INFORMATION

Today, public relations has become one of the most important functions of the business. Beykoz University’s Public Relations and Advertising Program, aims to educate communication professionals who can follow the new communication technologies and other developments in the field and in this wise equipped with both theoretical and practical knowledge that can be employed in the continuously changing sector. Besides theoretical and practical courses, projects and internship opportunities enable our students to gain competence in all areas of marketing communication and internalize their contexts effectively. The Department of Public Relation and Advertisement at Beykoz University is composed of elective and required fundemantal and advanced courses, competency development courses and training at work place. Students experience the business world closely within the Training at Work. In this way, they have the opportunity to combine the theoretical knowledge acquired during the course with the application.

The student of Public Relation Department of Beykoz University acquire sufficient equipment related to corporate reputation, crisis management, corporate communication, corporate social responsibility, brand management.


It is important to carry out communication studies in line with the rapidly developing and changing communication and information technologies of the present century. The importance of using the right communication strategies to reach the target audience should be considered. Students of Beykoz University Department of Public Relations and Advertising learn to use both traditional and new media technologies together in a harmonious and correct manner.

The graduates of the program may as well continue their studies at the gradute level.

For further information about the programme please click.

For further information about the programme please click.