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    PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Bachelor's (First Cycle) Degree

    4

    240

    Full Time
    • TQF Qualification Type: Academic
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6
    • QF-EHEA: First Cycle
    • Yönelim: Academic
    • Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22
    • Kategori: Ana Yeterlilik

    PROGRAM STRUCTURE

    1. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    BLF6101 Philosophy of Science Turkish 3 0 3 3 Competency Development (University Compulsary)
    BLY6101 Scientific Writing Turkish 3 0 3 3 Competency Development (University Compulsary)
    HIR6101 Advertising Turkish 3 0 3 6 Programme Specific
    HIR6103 Public Relations I Turkish 3 0 3 6 Programme Specific
    ILT6105 Communication Theories Turkish 3 0 3 6 Field Specific
    ING6101 English 3 0 3 4 Competency Development (Compulsary National)
    KRY6101 Career Planning Turkish 1 0 1 2 Competency Development (University Compulsary)
    Number of Credits 19 30
    2. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIR6102 Interpersonal Communication Turkish 3 0 3 6 Programme Specific
    HIR6104 Public Relations II Turkish 3 0 3 6 Programme Specific
    HIR6106 Marketing Communication and Business Management Turkish 3 0 3 6 Field Specific
    HIR6108 Media Literacy Turkish 3 0 3 6 Field Specific
    ING6102 Academic English 3 0 3 6 Competency Development (Compulsary National)
    Number of Credits 15 30
    3. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    GRT6205 Sanat Tarihi Turkish 3 0 3 6 Field Specific
    HIR6201 Event Management in Public Relations Turkish 3 0 3 6 Programme Specific
    HIR6203 News and News Writing Turkish 3 0 3 6 Field Specific
    Seçmeli Ders I (Program) 0 0 3 6 Programme Specific
    Elective Course II (University - B) 0 0 3 6 Competency Development (University Elective)
    Number of Credits 15 30
    4. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIR6202 Public Relations Campaigns and Practices Turkish 3 0 3 6 Programme Specific
    HIR6204 Artificial Intelligence in Public Relations and Advertising Turkish 3 0 3 6 Programme Specific
    ILT6204 Advertising design Turkish 3 0 3 6 Programme Specific
    Seçmeli Ders III (Program) 0 0 3 6 Programme Specific
    Elective Course IV (University - B) 0 0 3 6 Competency Development (University Elective)
    Number of Credits 15 30
    5. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIR6301 Brand Management Turkish 3 0 3 6 Programme Specific
    HIR6303 Crisis Communication Turkish 3 0 3 6 Programme Specific
    HIR6305 Communication Management Turkish 3 0 3 6 Programme Specific
    Seçmeli Ders V (Program) 0 0 3 6 Programme Specific
    Elective Course VI (University -B) 0 0 3 6 Competency Development (University Elective)
    Number of Credits 15 30
    6. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIR6302 Corporate Identity and Image Management Turkish 3 0 3 6 Programme Specific
    HIR6304 Media psychology Turkish 3 0 3 6 Field Specific
    HIR6306 Content and Writing Workshop Turkish 3 0 3 6 Programme Specific
    Seçmeli Ders VII (Program) 0 0 3 6 Programme Specific
    Elective Course VIII (University - L) 0 0 3 6 Competency Development (University Elective)
    Number of Credits 15 30
    7. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIR6401 Political Communication and Political Campaigns Turkish 3 0 3 6 Field Specific
    HIR6403 Project Design (Public Relations) Turkish 3 0 3 6 Programme Specific
    HIR6405 Corporate Social Responsibility and Sponsorship Turkish 3 0 3 6 Programme Specific
    Elective Course X (University - L) 0 0 3 6 Competency Development (University Elective)
    Seçmeli Ders IX (Program) 0 0 3 6 Programme Specific
    Number of Credits 15 30
    8. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    ATA6402 Principles of Atatürk and History of Turkish Revolution Turkish 4 0 4 4 Competency Development (Compulsary National)
    HIR6400 Work Placement Training Turkish 0 0 17 22 Workplacement Training
    TRK6402 Turkish Language Turkish 4 0 4 4 Competency Development (Compulsary National)
    Number of Credits 25 30
    Total Local & ECTS Credits of the Programme 134 240
    Core Courses Common to the Field of Study
    Courses Specific to Programme & Specilisation
    Courses for Competency Development
    Workplacement Training
     % 17.50  % 50.00  % 23.33  % 9.17