Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn about professional ethics and ethical principles developed for different professions.
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2) Students know the principles of ethical behavior and the consequences of unethical behavior.
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3) Students understand the meaning of being an expert in a professional field, can explain the causes and consequences of professional corruption.
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4) Students gain comprehensive knowledge of responsibility and corporate social responsibility. Understand that corporate social responsibility is not only a charity campaign but a management model.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Students can examine the corporate social responsibility models and campaigns of large and reliable companies and design similar ones.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Definitions of Ethics and Moral Concepts
Ethics-Individual, Ethics-Society Relationship |
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| 2) |
Ethical Levels and Ethical Systems
Ethical Rules and Ethical Behavior Principles |
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| 3) |
Professional Ethics
History of Professional Ethics
Professional Ethics and Ahi Community in Turkish Culture |
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| 4) |
Economic Systems and Ethics
Capitalism and Ethics
Socialism and Ethics |
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| 5) |
Corruption and Professional Corruption
Professional Corruption and Unethical Behavior
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| 6) |
Corporate Social Responsibility |
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| 7) |
Corporate Social Responsibility |
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| 8) |
Human Rights and Ethics |
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| 9) |
Ecology and Ethics: Environmental Ethics |
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| 10) |
Media and Communication Ethics |
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| 11) |
Medical Ethics |
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| 12) |
Legal Ethics |
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| 13) |
Political ethics |
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| 14) |
Press ethics |
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| 15) |
Business ethics |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
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1.2 Knows the process of e-commerce. |
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2) |
Have basic, theoretical and applied knowledge about Marketing. |
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2.1 Have general knowledge about marketing practices. |
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2.2 Have knowledge about marketing elements. |
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2.3 understand the basic strategy of marketing. |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
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3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
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5.1 Gains the ability to analyze and solve problems. |
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5.2 Has ethical and social responsibility awareness. |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
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5.4 Is aware of written and verbal communication and interaction. |
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5.5 Gains awareness of lifelong learning. |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
15 |
2 |
30 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
2 |
15 |
30 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
6 |
6 |
| Total Workload of Teaching & Learning Activities |
- |
- |
66 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
2 |
4 |
| Midterms |
1 |
1 |
1 |
| Semester Final Exam |
1 |
1 |
1 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
6 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
72 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |
ECTS Information Package / Course Catalogue