| Course Objectives: |
Human beings need communication to sustain their existence. With this aspect, communication directs many cases between individuals, between communities, between places and times and acts as a bridge. Lesson; This mission, which is undertaken by communication, aims to put forward the most accurate, effective and interactive way. The aim of lesson; To develop awareness of communication processes, to emphasize the importance of communication in human life psychologically and sociologically.
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| Course Content: |
In this course , emphasizes on comunication science's basic concepts. This course provides an opportunity to improve time managing, emphatizing , internal and external communication process management , solution of confiliction of communication to students will be takeing in charge in public relations area by making communication strategies , classification , targets and implementation. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Knows the origin, goals, details, qualities of communication.
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2) Explains the importance of communication types such as verbal communication, non-verbal communication and written communication in human life. Knows its distinctive features.
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3) Learns the skills that will make communication effective theoretically. Draws attention to the importance of effective communication in education and business life.
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4) Explain the effect of the concept of cooperation on the communication process. Draws attention to the social consequences of communication between individuals.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Interprets technological developments within the framework of communication and looks critical.
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2) In effective communication, she/he applies to her life with her individual and social achievements.
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3) Develops communication skills and applies them to social life. Regulates human relations in education and business life.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Enhances the curiosity of learning by developing research, questioning and criticism competencies
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| Course Notes / Textbooks: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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| References: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
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| 2) |
To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
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| 3) |
To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
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| 4) |
To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
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| 5) |
To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
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| 6) |
To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
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| 7) |
To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
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| 8) |
To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
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| 9) |
To be able to work effectively within a team and take responsibility. |
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| 10) |
To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
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| 11) |
To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
5 |
5 |
| Total Workload of Teaching & Learning Activities |
- |
- |
33 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
5 |
5 |
| Midterms |
1 |
30 |
30 |
| Semester Final Exam |
1 |
50 |
50 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
85 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
118 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |
ECTS Information Package / Course Catalogue
