Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Ensuring that the student is aware of the services offered by the Career Center and establishing a link between the Career Center and the student.
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2) Providing information on university units (international relations / exchange office, etc.) that can support the career of the student and support services such as TUBITAK Scholarships, Mevlana program
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Learning the ways of reaching the right resources and using the resources effectively in the career process.
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2) Ensuring that the student is aware of his/her strengths and areas of development and self-recognition in terms of his/her interests, competencies and skills.
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3) Ensuring that students get to know sectors such as the public sector, private sector, academia, non-governmental organizations, comprehend the differences between sectors and turn to a career field suitable for their future plans. Gaining awareness of students about the expectations of the business world and the competencies they prioritize
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4) Increasing awareness about the importance of developing fine skills in the career process. Comprehending the importance of issues affecting communication such as body language, diction, and address; Developing accurate and effective communication skills
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5) The student's understanding of the importance of establishing mutually beneficial relationships that are necessary for achieving career goals.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Explaining the purpose and scope of the course, introducing the career center services and how to benefit from them. Enrolling students in the online platform used by the career center and explaining the use of the platform to students. |
Career Center online platform application
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| 2) |
What is a Career?
Explaining the concepts of skill, talent, competence, career and career management and increasing students' awareness. |
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| 3) |
National and International Exchange Programs;
Informing the students about the exchange and educational scholarship programs that will support their undergraduate education by the authorities of the relevant institutions/university units. |
Organizing a panel/workshop with the participation of officials from relevant institutions for the direct promotion of programs such as Erasmus+ and Mevlana to students. After students' participation in these programs, they are asked for a feedback report for the programs they are interested in and want to participate in.
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| 4) |
Basic Communication Skills
Explaining the importance and general rules of networking and the use of social media. Raising awareness of students on basic issues such as self-introduction, official correspondence rules, addressing. |
Giving the creation of an Online Career Platform profile as a project.
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| 5) |
Sector Days - Non-Governmental Organizations;
Organizing panels with the participation of managers who can provide information about the expectations of non-governmental organizations from new graduates and career opportunities in these sectors. In order to motivate and encourage the students, it is suggested that inspiring people who have graduated from the university where the panel was held and who have been successful in the sector participate in the said panel. |
Panel and question-answer section.
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| 6) |
Soft-Skills;
Explaining Soft Skills and their effects on success. |
Sample videos and movie recommendations. Students are asked to self-evaluate, and in this context, they are expected to explain which sector is suitable for them and why.
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| 7) |
Sector Days - Public Sector;
Organizing a panel with the participation of managers who can provide information about the expectations of the new graduates from the new graduates and career opportunities in the public sector in today's conditions (the participation of different institutions that provide intense employment from different fields such as finance, engineering, social sciences, etc. should be encouraged). In order to motivate and encourage the students, it is suggested that inspiring people who have graduated from the university where the panel is organized and who have been successful in the public sector participate in the said panel. |
Panel and question-answer section.
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| 8) |
Diction and Body Language;
Providing training and practices to raise awareness in students about the importance of diction and body language. |
Elevator pitch examples. Movie recommendations.
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| 9) |
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| 10) |
Sector Days - Business Sector;
From the business sector; service, finance, production, etc. Organizing a panel with the participation of managers who can provide information about the expectations of new graduates from different fields in today's conditions and career opportunities in these sectors. In order to motivate and encourage the students, it is suggested that inspiring people who have graduated from the university where the panel is organized and who have been successful in the private sector participate in the said panel. |
Panel and question-answer section.
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| 11) |
Effective Interview Techniques;
Implementation of practices aimed at improving students' ability to express themselves correctly with interview samples and rehearsals, and ensuring that students gain effective communication experience. |
Interview simulations and sample videos.
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| 12) |
Sector Days - Academy;
Organizing panels with the participation of academicians in order to raise awareness of students who are considering an academic career in different disciplines and to convey their requirements in today's conditions. In order to motivate and encourage the students, it is suggested that inspiring people who graduated from the university where the panel was held and who have achieved success in the academic field should participate in the said panel. |
TUBITAK Scholarships, MEB 1416 Study Abroad scholarship etc. organizing information seminars to which the supporting institutions will participate and encouraging the participation of students.
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| 13) |
Sector Days - Entrepreneurship;
Organizing a panel with the participation of managers who can provide information about the nature of start-up / entrepreneurship and career opportunities in today's conditions. In order to motivate and encourage the students, it is suggested that inspiring people who have graduated from the university where the panel is organized and who have been successful in the field of entrepreneurship participate in the said panel. |
Panel and question and answer section.
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| 14) |
Course Evaluation and Project Details;
Getting feedback from students by completing course evaluation forms and informing them about their course completion projects. |
Course content / lecturer evaluation form. Project briefing
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
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1.1 He/She uses effective communication skills in business life. |
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1.2 He/She commands of internal communication concepts. |
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1.3 He/She has ability of written and verbal communication. |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
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1.5 He/she knowledges about basic business functions. |
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2) |
He/She follows the developments in our country and the world. |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
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2.2 He/She follows innovative developments in the field |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
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3.1 He/She plans the entire process of a public relations campaign |
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3.2 He/She plans the entire process of an advertising campaign. |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
5 |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
5 |
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5.3 Has awareness for ethical and social responsivity. |
5 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
5 |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
5 |
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5.7 Acquires competence of managing the change. |
5 |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
1 |
14 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
1 |
14 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
28 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
0 |
0 |
0 |
| Midterms |
0 |
0 |
0 |
| Semester Final Exam |
0 |
0 |
0 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
0 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
28 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
1 |
ECTS Information Package / Course Catalogue