ECTS Information Package / Course Catalogue
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PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME |
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|---|---|---|---|---|---|
| Level of Qualification & Field of Study | |||||
Bachelor's (First Cycle) Degree |
4 |
240 |
Full Time |
|
|
PROGRAM STRUCTURE |
| 1. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60031YETOZ-YGP2011 | Competency Development Program I (Career Planning I) | Turkish | 1 | 0 | 1 | 1 | Competency Development (University Compulsary) | ||
| 60231YEEOZ-ING1031 | English I | English | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| 60232YETOZ-TRK1011 | Turkish Language | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| 60314TATOZ-ILT3531 | Communications Theories | Turkish | 2 | 0 | 2 | 5 | Field Specific | ||
| 60414METOZ-HIR0221 | Advertising | Turkish | 2 | 1 | 3 | 5 | Programme Specific | ||
| 60414METOZ-HIR0231 | Public Relations I | Turkish | 2 | 1 | 3 | 6 | Programme Specific | ||
| 60542METOZ-HIR2051 | Research Methods In Public Relations | Turkish | 2 | 0 | 2 | 5 | Programme Specific | ||
| Number of Credits | 19 | 30 | |||||||
| 2. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60222YETOZ-ATA1022 | Principles of Atatürk and History of Turkish Revolution | Turkish | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| 60231YEEOZ-ING1042 | English II | English | 4 | 0 | 4 | 4 | Competency Development (Compulsary National) | ||
| 60413TATOZ-ISL0021 | Business Management | Turkish | 3 | 0 | 3 | 5 | Field Specific | ||
| 60414METOZ-HIR0242 | Interpersonal Communications | Turkish | 2 | 0 | 2 | 4 | Programme Specific | ||
| 60414METOZ-HIR0252 | Public Relations II | Turkish | 2 | 1 | 3 | 5 | Programme Specific | ||
| 60414TATOZ-HIR0262 | Integrated Marketing Communication | Turkish | 3 | 0 | 3 | 5 | Field Specific | ||
| Competency Development Course I (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 21 | 30 | |||||||
| 3. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60321TATOZ-HIR0063 | News and News Writing | Turkish | 2 | 1 | 3 | 6 | Field Specific | ||
| 60414METOZ-HIR0073 | Event Management in Public Relations | Turkish | 2 | 1 | 3 | 5 | Programme Specific | ||
| 60414METOZ-HIR0273 | Customer Behaviour | Turkish | 3 | 0 | 3 | 4 | Programme Specific | ||
| 60414METOZ-HIR0283 | Civil Society and Communication | Turkish | 3 | 0 | 3 | 5 | Programme Specific | ||
| 60414METOZ-HIR0293 | Semiotics Analysis in Communication | Turkish | 2 | 0 | 2 | 4 | Programme Specific | ||
| General Courses I | 0 | 0 | 2 | 3 | Competency Development (General Education) | ||||
| Competency Development Course II (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 18 | 30 | |||||||
| 4. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60031METOZ-ILT0083 | Presentation Techniques and Design | Turkish | 2 | 0 | 2 | 5 | Programme Specific | ||
| 60211METOZ-HIR0304 | Media Planning | Turkish | 2 | 0 | 2 | 5 | Programme Specific | ||
| 60211METOZ-HIR0314 | World Cultures | Turkish | 3 | 0 | 3 | 4 | Programme Specific | ||
| 60414METOZ-HIR0324 | Public Relations Campaigns and Applications | Turkish | 2 | 1 | 3 | 5 | Programme Specific | ||
| 60414TATOZ-HIR0334 | Advertising Design and Applications | Turkish | 2 | 2 | 3 | 5 | Field Specific | ||
| General Courses II | 0 | 0 | 2 | 3 | Competency Development (General Education) | ||||
| Competency Development Course III (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 17 | 30 | |||||||
| 5. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60413METOZ-ILT0135 | Communication Management I | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
| 60413TATOZ-HIR0125 | Digital Communications in Public Relations and Advertising | Turkish | 2 | 1 | 3 | 5 | Field Specific | ||
| 60413TATOZ-HIR0135 | Crisis Communications | Turkish | 3 | 0 | 3 | 5 | Field Specific | ||
| 60413TATOZ-ISL0185 | Organisational Behaviour | Turkish | 3 | 0 | 3 | 5 | Field Specific | ||
| 60414METOZ-HIR0345 | Brand Management | Turkish | 3 | 0 | 3 | 4 | Programme Specific | ||
| Elective Course I | 0 | 0 | 3 | 4 | Programme Specific | ||||
| Competency Development Course IV (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 20 | 30 | |||||||
| 6. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60031METOZ-HIR0356 | Media Psychology | Turkish | 2 | 0 | 2 | 5 | Programme Specific | ||
| 60413METOZ-ILT0166 | Communications Management II | Turkish | 2 | 1 | 3 | 4 | Programme Specific | ||
| 60414METOZ-HIR0156 | Corperate Identity and Image Management | Turkish | 3 | 0 | 3 | 5 | Programme Specific | ||
| 60414METOZ-HIR0366 | Advertising Copywriting | Turkish | 3 | 0 | 3 | 4 | Programme Specific | ||
| 60421METOZ-ILT0566 | Communication Law and Ethics | Turkish | 2 | 0 | 2 | 5 | Programme Specific | ||
| Elective Course II | 0 | 0 | 3 | 4 | Programme Specific | ||||
| Competency Development Course V (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 18 | 30 | |||||||
| 7. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60031PRTOZ-HIR0397 | Project Design (Public Relations) | Turkish | 2 | 4 | 4 | 8 | Competency Development (Compulsary National) | ||
| 60031YETOZ-YGP2137 | Competency Development Program II (Career Planning II) | Turkish | 1 | 0 | 1 | 1 | Competency Development (University Compulsary) | ||
| 60413TATOZ-HIR0377 | International Public Relations and Advertising | Turkish | 2 | 0 | 2 | 4 | Field Specific | ||
| 60413TATOZ-HIR0387 | Political Communication and Political Campaigns | Turkish | 2 | 1 | 3 | 5 | Field Specific | ||
| 60414TATOZ-HIR0407 | Corporate Social Responsibility and Sponsorship | Turkish | 2 | 0 | 2 | 5 | Field Specific | ||
| Elective Course III | 0 | 0 | 3 | 4 | Programme Specific | ||||
| Competency Development Course VI (Bachelor) | 0 | 0 | 2 | 3 | Competency Development (University Elective) | ||||
| Number of Credits | 17 | 30 | |||||||
| 8. Semester | |||||||||
| Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
| 60000IUTOZ-HIR0148 | Work Placement Training | Turkish | 0 | 0 | 17 | 22 | Workplacement Training | ||
| 60031PRTOZ-HIR0218 | Capstone Project | Turkish | 0 | 0 | 6 | 8 | Field Specific | ||
| Number of Credits | 23 | 30 | |||||||
| Total Local & ECTS Credits of the Programme | 153 | 240 | |||||||
| % 26.25 | % 43.75 | % 20.83 | % 9.17 |