PROGRAMME LEARNING OUTCOMES (PLOs)

           1.1) He/She uses effective communication skills in business life.
           1.2) He/She commands of internal communication concepts.
           1.3) He/She has ability of written and verbal communication.
           1.4) By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising
           1.5) He/she knowledges about basic business functions.

           2.1) He/She interprets the current literature by doing scientific research on Public Relations and Advertising.
           2.2) He/She follows innovative developments in the field
           2.3) By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.

           3.1) He/She plans the entire process of a public relations campaign
           3.2) He/She plans the entire process of an advertising campaign.
           3.3) He/She creates a crisis communication plan that includes proactive and reactive measures.
           3.4) He/she interprets the theoretical and sectoral applications of traditional and new media planning.

           4.1) Experiences all processes in business life.
           4.2) Takes part in activities related to the field of education in a business operating in the field.
           4.3) Questions the application with theoretical knowledge.
           4.4) Compiles the knowledge and experience gained in the field.

           5.1) Acquires the analyzing solving the problems and managing the conflicts.
           5.2) Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.
           5.3) Has awareness for ethical and social responsivity.
           5.4) By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.
           5.5) Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.
           5.6) Develops strategical, innovative and entrepreneurial ideas.
           5.7) Acquires competence of managing the change.
           5.8) Shows development personally and socially with and awareness for lifelong learning.
           5.9) Follows advanced technologies and developments about digital transformation.
           5.10) Has cultural awareness and s/he transfers this to the groups within and outside his/her field.
           5.11) Has awareness about citizenship competency.
           5.12) Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).