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    PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Bachelor's (First Cycle) Degree

    4

    240

    Full Time
    • TQF Qualification Type: Academic
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6
    • QF-EHEA: First Cycle
    • Yönelim: Academic
    • Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22
    • Kategori: Ana Yeterlilik

    PROGRAMME LEARNING OUTCOMES (PLOs)

    Programme Learning Outcomes (PLOs) are those describing the knowledge, skills and competencies that students are expected to attain and/or achieve upon successful completion of the programme. In this context, Programme Learning Outcomes defined for this programme are as follows:

    (Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)

    (Program Learning Outcomes are given below according to the classification (knowledge, skills and competencies) used for the Turkish Higher Education Qualifications Framework (TYYÇ) level descriptors.)
    Knowledge (Described as Theoritical and/or Factual Knowledge.)
    1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
    2) Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
    3) Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
    Skills (Describe as Cognitive and/or Practical Skills.)
    4) Can develop public relations and advertising campaigns through target audience analysis.
    5) Can create innovative communication solutions using traditional and digital media tools.
    6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
    Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
    7) Can take responsibility in public relations and advertising projects both individually and in team settings.
    8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
    9) Can follow new trends and technological developments in public relations and advertising.
    10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
    11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
    12) Can plan and implement crisis management, reputation management, and brand management processes.
    13) Can establish effective verbal and written communication in public relations and advertising processes.
    14) Can develop professional relationships in multicultural and global communication contexts.
    15) Can develop digital strategies in public relations and advertising using new media tools.
    (Program Learning Outcomes are listed below.)
    1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
    2) Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
    3) Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
    4) Can develop public relations and advertising campaigns through target audience analysis.
    5) Can create innovative communication solutions using traditional and digital media tools.
    6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
    7) Can take responsibility in public relations and advertising projects both individually and in team settings.
    8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
    9) Can follow new trends and technological developments in public relations and advertising.
    10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
    11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
    12) Can plan and implement crisis management, reputation management, and brand management processes.
    13) Can establish effective verbal and written communication in public relations and advertising processes.
    14) Can develop professional relationships in multicultural and global communication contexts.
    15) Can develop digital strategies in public relations and advertising using new media tools.