USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414METOZ-DIT0052	International Marketing	1	Spring	2	0	2	4

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor BAŞAK KURU
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	It is aimed for students to gain skills about recognition and enforcement of international marketing strategies
Course Content:	Marketing mix elements, Market segmentation strategies, international marketing environment and international market entry methods will be reviewed

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Students have knowledge about national and international marketing concepts
2) They distinguish the importance of international marketing environment
3) They explain the international market entry methods with comparison
4) They review product concept in terms of international markets
5) They learn the methods of determining the pricing policy
6) They understand the importance of market segmentation for the business
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	General Infırmation, Marketing concept, Basic concepts
1)
2)	Product classifications, New product development process, Product lifecycle
3)	Services marketing, Service quality, Brand concept and brand equity
4)	Pricing, Pricing methods, Price discrimination
5)	Distribution, Distribution strategies, Warehousing and retailing
6)	Communication process, Promotion budget strategies, Promotion mix
7)	Market segmentation, Market targeting, Market positioning
8)	Midterm exam
9)	Economic environment, Cultural environment, Hofstede's cultural factors
10)	Political environment, Legal environment, Technological environment
11)	Exportation, Contract manufacturing, Management contract
12)	Franchising, Licencing
13)	Joint ventures, Direct investment
14)	International mergers and acquisitions

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
2)	To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
3)	To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
4)	To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
5)	To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
6)	To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
7)	To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
8)	To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
9)	To be able to work effectively within a team and take responsibility.
10)	To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
11)	To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Reading
Homework
Brain Storming
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	20	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	28
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	18	36
Midterms	1	14	14
Semester Final Exam	1	14	14
Total Workload of Assesment & Evaluation Activities	-	-	64
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			92
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4