Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students have knowledge about national and international marketing concepts
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2) They distinguish the importance of international marketing environment
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3) They explain the international market entry methods with comparison
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4) They review product concept in terms of international markets
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5) They learn the methods of determining the pricing policy
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6) They understand the importance of market segmentation for the business
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
General Infırmation,
Marketing concept,
Basic concepts |
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| 1) |
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| 2) |
Product classifications,
New product development process,
Product lifecycle |
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| 3) |
Services marketing,
Service quality,
Brand concept and brand equity |
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| 4) |
Pricing,
Pricing methods,
Price discrimination |
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| 5) |
Distribution,
Distribution strategies,
Warehousing and retailing |
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| 6) |
Communication process,
Promotion budget strategies,
Promotion mix |
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| 7) |
Market segmentation,
Market targeting,
Market positioning |
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| 8) |
Midterm exam |
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| 9) |
Economic environment,
Cultural environment,
Hofstede's cultural factors |
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| 10) |
Political environment,
Legal environment,
Technological environment |
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| 11) |
Exportation,
Contract manufacturing,
Management contract |
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| 12) |
Franchising,
Licencing |
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| 13) |
Joint ventures,
Direct investment |
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| 14) |
International mergers and acquisitions |
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| Course Notes / Textbooks: |
Ders notları - Course notes
Ders sunumları - Course presentations
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| References: |
Pazarlama ilkeleri : ve örnek olaylar / İsmet Mucuk, Türkmen Kitabevi, 2006
Principles of marketing / Philip Kotler, Gary Armstrong, Prentice Hall, 2010
Uluslararası pazarlama, Murat Özcan, Türkmen Kitabeevi, 2000
Uluslararası pazarlama : karması ve yönetimi, Ömer Akat, EkinKitabevi, 2008
Uluslararası pazarlama çevresi, Ercan Gegez, Müge Arslan, Der Yayınları, 2003
Uluslararası pazarlara giriş stratejileri, Emrah Cengiz, Ercan Gegez, Der Yay, 2003
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
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1.2 Knows the process of e-commerce. |
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2) |
Have basic, theoretical and applied knowledge about Marketing. |
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2.1 Have general knowledge about marketing practices. |
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2.2 Have knowledge about marketing elements. |
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2.3 understand the basic strategy of marketing. |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
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3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
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5.1 Gains the ability to analyze and solve problems. |
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5.2 Has ethical and social responsibility awareness. |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
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5.4 Is aware of written and verbal communication and interaction. |
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5.5 Gains awareness of lifelong learning. |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
20 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
28 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
18 |
36 |
| Midterms |
1 |
14 |
14 |
| Semester Final Exam |
1 |
14 |
14 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
64 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
92 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue