Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) midterm
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) final exam
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Marketing concept,
Basic concepts |
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| 2) |
Macro and micro environment of marketing |
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| 3) |
Product,
Product classification,
New product development process |
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| 4) |
Product life cycle,
Brand concept,
Brand equity |
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| 5) |
Services marketing,
Dimensions of services,
Service quality |
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| 6) |
Price,
Pricing strategies,
Price discrimination |
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| 7) |
Place,
Distribution strategies,
Wholesaling and retailing |
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| 8) |
Midterm exam |
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| 9) |
Communication process,
Determining promotion budget,
Promotion mix |
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| 10) |
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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| 11) |
Consumer markets |
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| 12) |
Industrial markets |
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| 13) |
Market segmentation,
Market targeting,
Market positioning |
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| 14) |
International marketing,
Standardization and adaptation,
Culture concept |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
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1.2 Knows the process of e-commerce. |
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2) |
Have basic, theoretical and applied knowledge about Marketing. |
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2.1 Have general knowledge about marketing practices. |
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2.2 Have knowledge about marketing elements. |
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2.3 understand the basic strategy of marketing. |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
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3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
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5.1 Gains the ability to analyze and solve problems. |
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5.2 Has ethical and social responsibility awareness. |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
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5.4 Is aware of written and verbal communication and interaction. |
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5.5 Gains awareness of lifelong learning. |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
10 |
1 |
10 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
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38 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
12 |
12 |
| Semester Final Exam |
1 |
12 |
12 |
| Total Workload of Assesment & Evaluation Activities |
- |
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36 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
74 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |
ECTS Information Package / Course Catalogue