SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50211METOZ-HIT0062	Photography and Visual Perception	1	Spring	2	1	3	4

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ALİ AŞUR DELEN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi ALİ AŞUR DELEN
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to develop visual thinking skills, image interpretation and application skills of the students, to make photography reading based on photo analysis, to obtain new information about look-see-understand and to express, to use the camera as a basis and to take pictures by using the composition elements.

Course Content:

This course; visual processing, visual perception, perceptions and distortions, effects of Gestalt theories on learning, use of camera, diaphragm, use of shutter and net depth of field, directing perception with the concepts of golden ratio, perspective and perspective, basic composition with the use of basic light and composition This includes taking photos using Perspectives, Line, Contrast, Light, Texture, Color, Rhythm, Harmony, Balance, Ratio, Integrity, Simplicity, Clarity, Sharpness, Motion and Speed.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Has knowledge about the historical change and development of photography .

2) Can use photographic materials and tools accurately and efficiently.

3) Takes photo using the correct Light and efficient. Knows photo shooting process and the stages of this process.

4) Can form compositions starting from visual and conceptual models and ideas from different sources.

5) Knows the principles of visual perception and Gestalt perception.

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Know the basic concepts of photography.

2) Knows the visual expression elements of point, line, stains, texture, color, structure, texture and so on. definitions; tries the narrative possibilities.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to visual perception: Physiological structure of the eye, perception patterns and perception disorders
2)	The concept of visual perception and structuralism through Gestalt Theories and examples
3)	Theories of Visual Perception and Introduction to Photography
4)	Lens Types, diaphragm, shutter speed and ISO values and effects of photograpyh
5)	Using and orienting of perspective, point of view, depth of field and gold ratio
6)	Using Light and Color in photography
7)	Effects of Basic Composition Elements: Perspective, Line, Contrast, Light, Color, Texture, Rhythm, Harmony, Significance, Simplicity, Integrity, Balance, Proportion, Sharpness, Motion
8)	Midterm
9)	Effect of Image, Time and Dimension concepts, Introduction to Visual Analysis
10)	Visual Analysis Through Examples: Examples of Photo, Image and Advertising Posters
11)	Advertising Analysis Methods: Psychoanalytic and Ideological Analysis
12)	Advertising Analysis Methods: Sociological and Feminist Analysis
13)	Advertising Analysis Methods: Semiotics Analysis
14)	Analysis of Advertising Film

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

İnternet araştırmaları, gazete bilim teknoloji ve kitap ekleri.

References:

• John Berger; Görme Biçimleri(çev. Yurdanur Salman), Metis Yayınları,1992. • Roland Barthes; Camera Lucida, Fotoğraf Üzerine Düşünceler(çev. Reha Akçakaya), Altı Kırkbeş Yayınları, 1999. • Rudolf Arnheim,; Görsel Düşünme(çev.Rahmi Öğdül), Metis Yayınları, 2009. • Susan Sontag-Fotoğraf Üzerine Agora Kitaplığı • Levend Kılıç ; Fotoğrafa Başlarken, Dost Kitabevi, 2005 • Fotoğrafın Kısa Tarihçesi – Walter Benjamin, YGS Yayınları • Camera Lucida – Roland Barthes, Altıkırkbeş Yayınları • Reklamların Dili Reklamlarda Anlam Ve İdeoloji-Judith Williamson Ütopya Yayınevi • Sanat Tasarım ve Görsel Kültür – Malcolm Barnard Ütopya Yayınevi

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1						KPLO 2						KPLO 3							KPLO 4				KPLO 5
	1	2	3	4	5	6	1	2	3	4	5	6	1	2	3	4	5	6	7	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the basic, theoretical and practical information in the field of Public Relations and Publicity.	1
	1.1 Analyze the new concepts of the developing and changing world	1
	1.2 Recognizes the communication instruments belonging to the field.
	1.3 To relation between the signified and signifier showed through semantics.	4
	1.4 Knows the public relations campaign processes.
	1.5 Explain the compliance relationship of the activity with the campaign.
	1.6 Understands the importance of press relations.
2)	Knows the communication studies according to the rules and practices of Public Relations and Publicity.
	2.1 Determines the changing needs of the society, the expectations and uses them in the project.
	2.2 Manages the formation of corporate identity, change and the areas it affects.
	2.3 Performs message generation suitable for the intended purpose.
	2.4 Supports turnover growth with new market creation, launch and relaunching activities.
	2.5 Prepares social responsibility studies according to the area where healthy communication is needed.
	2.6 Creates a press release by mastering the language of the Corporation.
3)	Identify the communication tools appropriate for Public Relations and Publicity.	2
	3.1 Uses mass media to deliver the message to the right audience.	2
	3.2 Knows the effect of art fields in communication studies.	4
	3.3 Knows the message value and effect of the photo.	5
	3.4 Recognize the differences of propaganda, advertising and public relations tools.
	3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson.
	3.6 Makes planning compatible with media budget.
	3.7 Uses the necessary information to measure the impact of communication.
4)	Applies the theoretical knowledge learned in business life for a semester.
	4.1 Experiences all processes in business life.
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field
5)	Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.	2
	5.1 Acquires competency of analyzing and solving the problems.
	5.2 Has awareness for ethical and social responsibility.
	5.3 Takes responsibility as a team member in works and operations of his/her field.
	5.4 Is aware of written, verbal communication and interaction.	2
	5.5 Follows the developments of advanced technology and digital transformation.
	5.6 Acquires the awareness for lifelong learning.
	5.7 Has awareness about citizenship competency.
	5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu
	5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Midterms	1	% 50.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	16	2	32
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	2	6	12
Study Hours Out of Class	1	13	13
Presentations / Seminar	1	6	6
Project	0	0	0
Homework Assignments	1	6	6
Total Workload of Teaching & Learning Activities	-	-	69
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	6	12
Midterms	1	10	10
Semester Final Exam	1	12	12
Total Workload of Assesment & Evaluation Activities	-	-	34
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			103
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4