LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50322METOZ-HIT0011	Research Methods and Techniques	1	Fall	2	1	3	4

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor AKİF KEMAL KARATEPE
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

In this course, the student; In addition to developing the skills of conducting research, choosing research subject, doing resource research, evaluating and presenting research results, it is aimed to gain knowledge and skills about the necessity, types and application of marketing and advertising research.

Course Content:

The concepts of science, scientific research, hypothesis, hypothesis and theory. Types of scientific research. Scientific research process. Properties of quantitative and qualitative research methods. Data collection techniques of quantitative and qualitative research methods. Writing and interpretation techniques of a scientific research report. Techniques of marketing and advertising researches, gaining the ability to research and learn current techniques.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) -
2) -
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) -
2) -
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) -
2) -

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	What is science? Classroom discussion about scientific knowledge and method
2)	The relation of philosophy with science: Positivism, Rationalism, Empiricism
3)	Ethical principles of research
4)	Scientific Research Methods: Qualitative Research
5)	Scientific Research Methods: Quantitative research
6)	Survey Preparation Techniques
7)	Anket Uygulaması: Analiz,tablo,grafik ve kaynakça hazırlama
8)	Midterm
9)	Survey Analysis Student Presentations
10)	Traditional Marketing Research
11)	Neuromarketing Research
12)	Quantitative advertising effectiveness studies: Pre-Test, Post-Test
13)	Qualitative advertising effectiveness studies: Face-to-face in-depth interviews, group studies
14)	Psychophysiological methods in advertising research

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1						KPLO 2						KPLO 3							KPLO 4				KPLO 5
CLOs/PLOs	1	2	3	4	5	6	1	2	3	4	5	6	1	2	3	4	5	6	7	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the basic, theoretical and practical information in the field of Public Relations and Publicity.	3
	1.1 Analyze the new concepts of the developing and changing world	3
	1.2 Recognizes the communication instruments belonging to the field.
	1.3 To relation between the signified and signifier showed through semantics.
	1.4 Knows the public relations campaign processes.
	1.5 Explain the compliance relationship of the activity with the campaign.
	1.6 Understands the importance of press relations.
2)	Knows the communication studies according to the rules and practices of Public Relations and Publicity.	2
	2.1 Determines the changing needs of the society, the expectations and uses them in the project.	2
	2.2 Manages the formation of corporate identity, change and the areas it affects.
	2.3 Performs message generation suitable for the intended purpose.
	2.4 Supports turnover growth with new market creation, launch and relaunching activities.
	2.5 Prepares social responsibility studies according to the area where healthy communication is needed.
	2.6 Creates a press release by mastering the language of the Corporation.
3)	Identify the communication tools appropriate for Public Relations and Publicity.
	3.1 Uses mass media to deliver the message to the right audience.
	3.2 Knows the effect of art fields in communication studies.
	3.3 Knows the message value and effect of the photo.
	3.4 Recognize the differences of propaganda, advertising and public relations tools.
	3.5 Takes part in representation areas such as press spokesperson and corporate spokesperson.
	3.6 Makes planning compatible with media budget.
	3.7 Uses the necessary information to measure the impact of communication.

4)	Applies the theoretical knowledge learned in business life for a semester.
	4.1 Experiences all processes in business life.
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field
5)	Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.	3
	5.1 Acquires competency of analyzing and solving the problems.	3
	5.2 Has awareness for ethical and social responsibility.
	5.3 Takes responsibility as a team member in works and operations of his/her field.	2
	5.4 Is aware of written, verbal communication and interaction.
	5.5 Follows the developments of advanced technology and digital transformation.	3
	5.6 Acquires the awareness for lifelong learning.	1
	5.7 Has awareness about citizenship competency.	1
	5.8 Evaluates the developments of his/her field with the understanding of an entrepreneu
	5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).	1

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation