| Course Objectives: |
The purpose of this course is to enhance students’ effective communication skills. By addressing the history, fundamental concepts, types, forms, and dimensions of communication, the course aims to establish a strong foundation in both verbal and written communication. Additionally, it focuses on leadership, persuasion, appearance, personal image, and self-presentation as essential components of successful communication in personal, academic, and professional contexts. Students will gain knowledge and experience in utilizing communication tools and methods within strategic and sectoral applications. Topics such as social responsibility, crisis management, and corporate reputation will be explored, providing a practical perspective. Ultimately, the course seeks to improve students’ communication competencies, contributing to their professional and personal development. |
| Course Content: |
The course introduces students to the history, importance, and fundamental concepts of communication while exploring various forms of communication and sectoral applications. Additionally, it aims to develop effective communication skills by focusing on topics such as appearance, personal image, self-presentation, and leadership. Emphasis is also placed on communication tools and methods, as well as persuasion skills, contributing to students’ professional and personal development. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) This course introduces communication theories and models to provide students with a
deeper understanding of communication processes. By integrating theoretical knowledge
with contemporary examples from daily life and sectoral contexts, students gain both
academic and practical perspectives. They learn fundamental concepts in areas such as
public relations, corporate communication, marketing communication, and advertising,
analyzing communication strategies in these fields. The course addresses communication as
both a theoretical and applied discipline, contributing to the development of students
critical thinking and problem-solving skills.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) This course aims to help students comprehend communication theories and transform
them into practical applications. Topics such as crisis management, corporate social
responsibility, public relations tools, and communication methods are explored both
theoretically and practically. Students learn the theoretical foundations of tools like press
releases and social responsibility campaigns, which are reinforced through workshops and
assignments. By analyzing real-world examples of successful crisis management and
corporate social responsibility, students enhance their analytical thinking and creative
problem-solving skills. By the end of the course, students will have acquired the ability to
translate theoretical knowledge into practical competencies, preparing them for
professional applications.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) As part of this course, students are required to prepare a written project and present it to
the class to enhance their ability to work independently and take responsibility. This
process helps students develop their communication and writing skills, enabling them to
express their ideas in a structured manner. Additionally, by presenting their projects to an
audience, they improve their presentation skills and build confidence in public speaking.
Through this assignment, students learn to take individual responsibility and acquire
effective communication skills that will benefit them in their future professional or
academic endeavors. The project aims to support both their personal and professional
development.
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2) In the Communication Skills course, lessons are delivered through presentations supported
by examples to enhance students' learning experience. Recommended textbooks are
provided to deepen their understanding of the subjects and enrich the course content. To
evaluate students' learning levels and mastery of the topics, formal exams and quizzes are
conducted. These assessments serve as a systematic approach to measure students'
academic performance and contribute to their overall learning process.
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3) Students who take this course develop the ability to communicate effectively and accurately. This includes mastering both verbal and written communication techniques, enabling them to express their messages clearly, concisely, and appropriately. Additionally, they learn to understand communication processes, use communication tools effectively, and adhere to communication norms in various contexts.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Definition, importance and history of communication. |
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| 2) |
Types, forms, levels and dimensions of communication. |
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| 3) |
Basic concepts and principles of communication. |
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| 4) |
Sectoral areas in communication : Public Relations, Corporate Communication, Marketing Communication and Advertising. |
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| 5) |
Communication Tools and Methods / Press Release Workshop. |
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| 6) |
Practical Applications of Communication: Corporate Identity, Corporate Image, Corporate Crisis, Corporate Reputation. |
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| 7) |
The 11 Golden Rules Of Communication : Principles that are essential for establishing effective communication (such as aligning with values, showing respect for the culture of the target audience, exceeding expectations to make a difference, adopting a results-oriented approach) are discussed in detail. |
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| Course Notes / Textbooks: |
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| References: |
- Çiğdem Kağıtçıbaşı, Yeni İnsan ve İnsanlar, Evrim Yayınları, 2004.
- Ünsal Oskay, İletişimin ABC’si, İnkilap Yayınları, 2020.
- İrfan Erdoğan, İletişimi Anlamak, Erk Yayınevi, 2005.
- Aysel Aziz, İletişime Giriş, Nobel Akademik Yayıncılık, 2008.
- Joe Navarro, Beden Dili Sözlüğü,Alfa Yayıncılık, 2019.
- Nazife Güngör, İletişim Kuramlar ve Yaklaşımlar, Siyasal Kitabevi, 2022
- Nazife Güngör, İletişime Giriş, Siyasal Kitabevi, 2021
- Filiz Peltekoğlu, Halkla İlişkiler Nedir?, Beta Yayınları, 1998
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
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1.1 He/She uses effective communication skills in business life. |
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1.2 He/She commands of internal communication concepts. |
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1.3 He/She has ability of written and verbal communication. |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
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1.5 He/she knowledges about basic business functions. |
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2) |
He/She follows the developments in our country and the world. |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
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2.2 He/She follows innovative developments in the field |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
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3.1 He/She plans the entire process of a public relations campaign |
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3.2 He/She plans the entire process of an advertising campaign. |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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ECTS Information Package / Course Catalogue