Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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2) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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3) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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4) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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5) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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6) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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7) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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8) Midterm exam
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9) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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10) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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11) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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12) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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13) Understanding innovation, knowing innovation-related terms, knowing innovation processes, being able to give innovation examples.
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14) Final exam
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
History of Innovation and industrial revolution |
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| 2) |
Innovation types and important product innovations in history |
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| 3) |
Innovation strategies and innovation organization in businesses |
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| 4) |
Defining basic innovation concepts such as patent, trademark registration and licensing |
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| 5) |
Financing innovation |
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| 6) |
Financial technology innovations and exemplary businesses |
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| 7) |
Midterm exam |
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| 8) |
Innovations and example businesses in the agricultural sector |
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| 9) |
Innovations and example businesses in the automotive industry |
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| 10) |
Innovations and example businesses in the gaming industry |
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| 11) |
Innovations and exemplary businesses in the health sector |
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| 12) |
Innovations and exemplary businesses in the defense industry |
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| 13) |
Examining the important innovation centers in the world |
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| 14) |
Examining practical issues such as receiving a grant from Tubitak and the startup concept |
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| 15) |
Final exam |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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ECTS Information Package / Course Catalogue
