SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60213GETOS-SNT2283	Art and Communication	2	Fall	2	0	2	3

Course Type :	General Education Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	E-Learning
Name of Coordinator:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (General Education)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	This course focuses on the communicative role of music as an art form in social life. In order to acquire such an approach, the course aims to focus on the social function of music, its economic value and its relationship with culture. With this course, students will have an analytical perspective on the social function of music.
Course Content:	In the course, music will be discussed in a wide spectrum from its economic value to its social function, from its digitalisation to its relationship with cultures.

Course Specific Rules

There is a "zero tolerance policy" for cheating and plagiarism. No cheating during exams will be tolerated.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Comprehend the theoretical and conceptual approaches.

2) Comprehend the importance of the field at local, national and international levels.

3) Comprehend the importance of public relations and advertisement activities in the field.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Generate strategic communication plans for art and cultural activities

2) Prepare practical sponsorship proposals.

3) Produce digital communication content

4) Formulate audience development strategies for the art and culture activities

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Comprehend the issues of field

2) Evaluate the outcomes of the public relations and advertisement activities in the field.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction
2)	On popular music
3)	The Social Functions of Popular Music
4)	The Music Industry and the Record Labels
5)	Film Gösterimi
6)	The music industry and digital distribution channels
7)	The platformization of the music industry
8)	Midterm
9)	Popular Music as promotion culture
10)	The economy of live music
11)	Popular Music as optimization culture
12)	Cultural Intermediaries in the Digital Age
13)	Cultural Entrepreneurship
14)	Evaluation
15)	Final Exams
16)	Final Exams

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

References:

Simon Frith, Taking Popular Music Seriously, Music and Everyday Life. Routledge Shuker, Roy. " 'Every 1's a Winner': The Music Industry and the record companies" Understanding Popular Music. Routledge Wikström, Patrik. "The Music Industry in an Age of Digital Distribution." Madrid: BBVA, 2013. Holt, F. (2010). The economy of live music in the digital age. European Journal of Cultural Studies, 13(2), 243-261. Morris, J. W. (2020). Music Platforms and the Optimization of Culture. Social Media + Society, 6(3). Klein, Bethany, Leslie M. Meier, and Devon Powers. "Selling out: Musicians, autonomy, and compromise in the digital age." Popular Music and Society 40.2 (2017): 222-238. Hracs, Brian J. "Cultural intermediaries in the digital age: The case of independent musicians and managers in Toronto." Regional Studies 49.3 (2015): 461-475. •Gehman, Joel, and Jean-François Soublière. "Cultural entrepreneurship: from making culture to cultural making." Innovation 19.1 (2017): 61-73 •Scott, Michael. "Cultural entrepreneurs, cultural entrepreneurship: Music producers mobilising and converting Bourdieu's alternative capitals." Poetics 40.3 (2012): 237-255. •Moore, Andrea. "Neoliberalism and the musical entrepreneur." Journal of the Society for American Music 10.1 (2016): 33-53. •Haynes, Jo, and Lee Marshall. "Reluctant entrepreneurs: musicians and entrepreneurship in the ‘new’music industry." The British Journal of Sociology 69.2 (2018): 459-482. •Klamer, Arjo. "Cultural entrepreneurship." The review of Austrian economics 24 (2011): 141-156.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Views
Reading
Homework
Course Conference
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Participation in Discussions

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	3	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	4	56
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	84
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	3	1	3
Midterms	1	2	2
Semester Final Exam	1	2	2
Total Workload of Assesment & Evaluation Activities	-	-	7
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			91
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3