Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1)
2.1) Comprehend the theoretical and conceptual approaches.
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2) Comprehend the importance of the field at local, national and international levels.
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3) Comprehend the importance of public relations and advertisement activities in the field.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Generate strategic communication plans for art and cultural activities
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2) Prepare practical sponsorship proposals.
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3) Produce digital communication content
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4) Formulate audience development strategies for the art and culture activities
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Comprehend the issues of field
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2) Evaluate the outcomes of the public relations and advertisement activities in the field.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction |
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| 2) |
On popular music |
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| 3) |
The Social Functions of Popular Music |
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| 4) |
The Music Industry and the Record Labels |
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| 5) |
Film Gösterimi |
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| 6) |
The music industry and digital distribution channels |
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| 7) |
The platformization of the music industry |
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| 8) |
Midterm |
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| 9) |
Popular Music as promotion culture |
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| 10) |
The economy of live music |
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| 11) |
Popular Music as optimization culture |
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| 12) |
Cultural Intermediaries in the Digital Age |
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| 13) |
Cultural Entrepreneurship |
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| 14) |
Evaluation |
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| 15) |
Final Exams |
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| 16) |
Final Exams |
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| Course Notes / Textbooks: |
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| References: |
Simon Frith, Taking Popular Music Seriously, Music and Everyday Life. Routledge
Shuker, Roy. " 'Every 1's a Winner': The Music Industry and the record companies" Understanding Popular Music. Routledge
Wikström, Patrik. "The Music Industry in an Age of Digital Distribution." Madrid: BBVA, 2013.
Holt, F. (2010). The economy of live music in the digital age. European Journal of Cultural Studies, 13(2), 243-261.
Morris, J. W. (2020). Music Platforms and the Optimization of Culture. Social Media + Society, 6(3).
Klein, Bethany, Leslie M. Meier, and Devon Powers. "Selling out: Musicians, autonomy, and compromise in the digital age." Popular Music and Society 40.2 (2017): 222-238.
Hracs, Brian J. "Cultural intermediaries in the digital age: The case of independent musicians and managers in Toronto." Regional Studies 49.3 (2015): 461-475.
•Gehman, Joel, and Jean-François Soublière. "Cultural entrepreneurship: from making culture to cultural making." Innovation 19.1 (2017): 61-73
•Scott, Michael. "Cultural entrepreneurs, cultural entrepreneurship: Music producers mobilising and converting Bourdieu's alternative capitals." Poetics 40.3 (2012): 237-255.
•Moore, Andrea. "Neoliberalism and the musical entrepreneur." Journal of the Society for American Music 10.1 (2016): 33-53.
•Haynes, Jo, and Lee Marshall. "Reluctant entrepreneurs: musicians and entrepreneurship in the ‘new’music industry." The British Journal of Sociology 69.2 (2018): 459-482.
•Klamer, Arjo. "Cultural entrepreneurship." The review of Austrian economics 24 (2011): 141-156.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
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1.1 He/She uses effective communication skills in business life. |
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1.2 He/She commands of internal communication concepts. |
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1.3 He/She has ability of written and verbal communication. |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
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1.5 He/she knowledges about basic business functions. |
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2) |
He/She follows the developments in our country and the world. |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
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2.2 He/She follows innovative developments in the field |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
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3.1 He/She plans the entire process of a public relations campaign |
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3.2 He/She plans the entire process of an advertising campaign. |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
4 |
56 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
84 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
3 |
1 |
3 |
| Midterms |
1 |
2 |
2 |
| Semester Final Exam |
1 |
2 |
2 |
| Total Workload of Assesment & Evaluation Activities |
- |
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7 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
91 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |
ECTS Information Package / Course Catalogue