HOME INSTITUTIONAL INFORMATIONINFORMATION ON DEGREE PROGRAMMES Public Relations and AdvertisingCERTIFICATE PROGRAMMESUSEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTSADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60313METOS-HIR0035 Postmodern Marketing and Advertising 3 Fall 2 1 3 4
Course Type : Departmental Elective
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: At the end of the semester, it is aimed that the students who take the course learn non-traditional methods in marketing, advertising, branding, go beyond market generalizations in strategic brand management and communication, and gain competence in how to develop specialized experiences and practices.
Course Content: In the course, the concepts of modern postmodern, the ability to transfer different images desired by different target audiences to the brand, the dynamism of postmodern marketing and postmodern advertising, its openness to constant change, the diversity of application methods are discussed and examples of customer loyalty are explained by creating content for relational marketing and their applications are made.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Defines concepts in all their aspects.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) It creates an appropriate marketing and advertising understanding suitable for the newly developing environment and communication channels.
  2) Apply conceptual and theoretical knowledge to the field of public relations and advertising.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Puts communication with the consumer at the center of marketing.
  2) It uses the competencies developed in line with the expectations of the business world, sector and society and defined as the institutional outputs of our university at an advanced level.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Defining the course, getting acquainted, giving general information about the course of the course, evaluating the weekly subjects and the course obligations of the students. Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
2) From Modernism to Postmodernism Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
3) From the Industrial Revolution to the Consumer Society Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
4) Features of postmodern marketing: Upper reality and Fragmentation Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
5) Characteristics of postmodern marketing: displacement of production and consumption Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
6) Characteristics of postmodern marketing: Convergence of opposites and Decentralization of the Subject Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
7) The new dimension brought by the postmodern social structure to marketing Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
8) Visa Exam (contribution to assessment: 30%) Lecture presentations and notes
9) Postmodern advertising concept and examples Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
10) Postmodern consumer behavior: The postmodern consumer who produces content Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
11) Short Quiz (contribution to evaluation: 10%) Lecture presentations and notes
12) Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) Literature and internet research images, written audio and visual marketing and advertisement examples
13) Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) Literature and internet research images, written audio and visual marketing and advertisement examples
14) Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) Literature and internet research images, written audio and visual marketing and advertisement examples
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: • Ders sunumları, internet araştırmaları görselleri, Yazılı işitsel ve görsel pazarlama ve reklam örnekleri (Dersin Öğretim görevlisi tarafından paylaşılacaktır)
• Ülger, G. (2019) Postmodern Pazarlama, Editör: Gürdal Ülger, Papatya Bilim Yayınları
References: Yavuz Odabaşı (2012). Postmodern Pazarlama, Mediacat.
Meryem Köse Serdar (2015). Postmodern Kimliğin İnşaasında Televizyon Reklamlarının Etkisi, Kumsaati Yayıncılık,
Steven Best & Douglas Kellner (2011). Postmodern Teori. Ayrıntı Yayınları,

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Homework
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 1 % 10.00
Presentation 1 % 10.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 1 3 3
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 2 28
Presentations / Seminar 1 10 10
Project 0 0 0
Homework Assignments 1 5 5
Total Workload of Teaching & Learning Activities - - 88
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 1 3 3
Midterms 1 1 1
Semester Final Exam 1 1 1
Total Workload of Assesment & Evaluation Activities - - 5
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 93
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4