Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines concepts in all their aspects.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) It creates an appropriate marketing and advertising understanding suitable for the newly developing environment and communication channels.
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2) Apply conceptual and theoretical knowledge to the field of public relations and advertising.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Puts communication with the consumer at the center of marketing.
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2) It uses the competencies developed in line with the expectations of the business world, sector and society and defined as the institutional outputs of our university at an advanced level.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Defining the course, getting acquainted, giving general information about the course of the course, evaluating the weekly subjects and the course obligations of the students. |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 2) |
From Modernism to Postmodernism |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 3) |
From the Industrial Revolution to the Consumer Society |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 4) |
Features of postmodern marketing: Upper reality and Fragmentation |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 5) |
Characteristics of postmodern marketing: displacement of production and consumption |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 6) |
Characteristics of postmodern marketing: Convergence of opposites and Decentralization of the Subject |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 7) |
The new dimension brought by the postmodern social structure to marketing |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 8) |
Visa Exam (contribution to assessment: 30%) |
Lecture presentations and notes
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| 9) |
Postmodern advertising concept and examples |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 10) |
Postmodern consumer behavior: The postmodern consumer who produces content |
Course presentations, internet research images, Written, audio and visual marketing and advertisement examples,
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| 11) |
Short Quiz (contribution to evaluation: 10%) |
Lecture presentations and notes
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| 12) |
Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) |
Literature and internet research images, written audio and visual marketing and advertisement examples
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| 13) |
Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) |
Literature and internet research images, written audio and visual marketing and advertisement examples
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| 14) |
Postmodern advertising and marketing reviews / Assignment submissions and submissions (contribution to evaluation: 10%) |
Literature and internet research images, written audio and visual marketing and advertisement examples
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
1 |
3 |
3 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
2 |
28 |
| Presentations / Seminar |
1 |
10 |
10 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
5 |
5 |
| Total Workload of Teaching & Learning Activities |
- |
- |
88 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
3 |
3 |
| Midterms |
1 |
1 |
1 |
| Semester Final Exam |
1 |
1 |
1 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
5 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
93 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue
