USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
6041YETOZ-ISL2434	Entrepreneurship	3	Spring	2	0	2	3

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. NİGAR ÇAĞLA MUTLUCAN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The main objective of this course is to help students grasp the establishment stages of a start-up and become familiar with the entrepreneurial climate.

Course Content:

Entrepreneurship concept, types of it and ethics in entrepreneurship; economic, social and cultural foundations of entrepreneurship; business model, processes of entrepreneurship and business idea; feasibility, competitive analysis and business plan; design in entrepreneurship; entrepreneurship climate; franchising and business buying; starting a business; Key to success in entrepreneurship: innovation; incubation centers and clusters; entrepreneurship and family businesses; closing the business.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Understanding the concept of entrepreneurship; learning about the types of entrepeneurship, and internalizing the rules of ethical behavior
2) Grasping the economical, societal and cultural foundations of entrepreneurship
3) Understanding the building of a business model, entrepreneurial processes and the development of a business idea
4) Understanding feasibility analysis, competitive analysis and the building of a business plan
5) Grasping the importance of design in entrepreneurship
6) Learning about the components of the entrepreneurial climate
7) Grasping franchising and business purchasing issues
8) Learning to establish a business
9) Understanding the importance of innovation in entrepreneurship
10) Understanding the impact of incubators and clusters on entrepreneurship
11) Learning about the role of family businesses in entrepreneurship
12) Leraning about the closure of a business
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Entrepreneurship Concept, Types and Ethics in Entrepreneurship	Reading the relevant chapter in the textbook and other sources received
2)	Economic, Social and Cultural Foundations of Entrepreneurship	Reading the relevant chapter in the textbook and other sources received
3)	Business Model, Processes of Entrepreneurship and Business Idea	Reading the relevant chapter in the textbook and other sources received
4)	Feasibility, Competitive Analysis and Business Plan	Reading the relevant chapter in the textbook and other sources received
5)	Design in Entrepreneurship	Reading the relevant chapter in the textbook and other sources received
6)	Entrepreneurial Climate	Reading the relevant chapter in the textbook and other sources received
7)	Franchising and Business Buying	Reading the relevant chapter in the textbook and other sources received
8)	Midterm Examination
9)	Establishing a Business	Reading the relevant chapter in the textbook and other sources received
10)	Key to Success in Entrepreneurship: Innovation	Reading the relevant chapter in the textbook and other sources received
11)	Incubators and Clusters	Reading the relevant chapter in the textbook and other sources received
12)	Entrepreneurship and Family Business	Reading the relevant chapter in the textbook and other sources received
13)	Closure of the venture	Reading the relevant chapter in the textbook and other sources received
14)	Presentations	Reading the relevant chapter in the textbook and other sources received
15)	Presentations	Reading the relevant chapter in the textbook and other sources received

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Views
Homework
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	15	2	30
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	40
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			44
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3