Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Understanding the concept of entrepreneurship; learning about the types of entrepeneurship, and internalizing the rules of ethical behavior
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2) Grasping the economical, societal and cultural foundations of entrepreneurship
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3) Understanding the building of a business model, entrepreneurial processes and the development of a business idea
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4) Understanding feasibility analysis, competitive analysis and the building of a business plan
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5) Grasping the importance of design in entrepreneurship
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6) Learning about the components of the entrepreneurial climate
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7) Grasping franchising and business purchasing issues
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8) Learning to establish a business
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9) Understanding the importance of innovation in entrepreneurship
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10) Understanding the impact of incubators and clusters on entrepreneurship
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11) Learning about the role of family businesses in entrepreneurship
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12) Leraning about the closure of a business
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Entrepreneurship Concept, Types and Ethics in Entrepreneurship |
Reading the relevant chapter in the textbook and other sources received
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| 2) |
Economic, Social and Cultural Foundations of Entrepreneurship |
Reading the relevant chapter in the textbook and other sources received
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| 3) |
Business Model, Processes of Entrepreneurship and Business Idea |
Reading the relevant chapter in the textbook and other sources received
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| 4) |
Feasibility, Competitive Analysis and Business Plan |
Reading the relevant chapter in the textbook and other sources received
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| 5) |
Design in Entrepreneurship |
Reading the relevant chapter in the textbook and other sources received
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| 6) |
Entrepreneurial Climate |
Reading the relevant chapter in the textbook and other sources received
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| 7) |
Franchising and Business Buying |
Reading the relevant chapter in the textbook and other sources received
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| 8) |
Midterm Examination |
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| 9) |
Establishing a Business |
Reading the relevant chapter in the textbook and other sources received
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| 10) |
Key to Success in Entrepreneurship: Innovation |
Reading the relevant chapter in the textbook and other sources received
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| 11) |
Incubators and Clusters |
Reading the relevant chapter in the textbook and other sources received
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| 12) |
Entrepreneurship and Family Business |
Reading the relevant chapter in the textbook and other sources received
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| 13) |
Closure of the venture |
Reading the relevant chapter in the textbook and other sources received
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| 14) |
Presentations |
Reading the relevant chapter in the textbook and other sources received
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| 15) |
Presentations |
Reading the relevant chapter in the textbook and other sources received
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| Course Notes / Textbooks: |
- Girişimcilik Temel kavramlar ve bazı güncel konular Prof. Dr. Semra Güney. Ankara Siyasal Kitabevi, 2015.
- Girişimcilik : (temel girişimcilik ve iş kurma süreci) / Hasan Tutar, Fırat Altınkaynak. Detay Yayınları, 2014.
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| References: |
- Girişimcilik : uygulamalı girişimcilik eğitimi, KOSGEB destekleri, iş planı, sosyal sermaye, stratejik girişimcilik, güncel yaklaşımlar / editör: Himmet Karadal ; Ünal Ay. Beta , 2014.
- İşletmelerde örgütsel değişim ve iç girişimcilik / Celaleddin Serinkan ; Gülşah Arat. İstanbul: Beta, 2013.
- Girişimcilik üzerine notlar / Özge Büyük. İstanbul : Paradigma Akademi Yayınları, 2014.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
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1.1 He/She uses effective communication skills in business life. |
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1.2 He/She commands of internal communication concepts. |
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1.3 He/She has ability of written and verbal communication. |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
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1.5 He/she knowledges about basic business functions. |
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2) |
He/She follows the developments in our country and the world. |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
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2.2 He/She follows innovative developments in the field |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
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3.1 He/She plans the entire process of a public relations campaign |
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3.2 He/She plans the entire process of an advertising campaign. |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
15 |
2 |
30 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
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40 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
1 |
2 |
| Midterms |
1 |
1 |
1 |
| Semester Final Exam |
1 |
1 |
1 |
| Total Workload of Assesment & Evaluation Activities |
- |
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4 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
44 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |
ECTS Information Package / Course Catalogue