USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60314METOS-HIR0046	New Orientations in Public Relations	3	Spring	2	1	3	4

Course Type :	Departmental Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The aim of the New Approaches in Public Relations course is to introduce students to the most up-to-date concepts in the field of public relations. By equipping students with the most modern methods, it is aimed that they can respond to the needs of modern times and catch the agenda.
Course Content:	Students will learn the most up-to-date strategies and trends required in public relations, marketing and communication management. Topics such as globalization, digital public relations, digital reputation management, social media campaigns, current marketing approaches, and digital crisis management constitute the content of the course.

Course Specific Rules

none

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) To be able to explain the basic issues, principles and methods of Public Relations.
2) To follow current developments in the field
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Designing Public Relations projects and presentations
2) To be able to effectively plan public relations skills in business life
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) To be compatible in teamwork but to be able to take responsibility and work independently from the group when necessary

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Transfer of New Trends in Public Relations course content to students. Discussion of the concept of globalization
2)	Public Relations models. The link between globalization and public relations. Examination of case studies on the subject
3)	Measurement and evaluation in Public Relations
4)	Internet applications in Public Relations. Guerilla Public Relations.
5)	The target audience undergoing digital transformation. Application
6)	Storytelling in public relations. Public Relations Writing
7)	Perception Management. Examination of contemporary public relations practices. Application
8)	Midterm exam
9)	Crisis management in digital public relations
10)	Current Marketing Approaches
11)	Current Marketing Approaches
12)	Social media, artificial intelligence and public relations
13)	Excellent public relations
14)	The future of Public Relations, possible problems
15)	Final Exam
16)	Final Exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Homework
Brain Storming
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 30.00
Midterms	1	% 20.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	0	0	0
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	0
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	4	5	20
Midterms	1	20	20
Semester Final Exam	1	60	60
Total Workload of Assesment & Evaluation Activities	-	-	100
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			100
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4

Course Notes / Textbooks:	● E. Pelin Baytekin, Halkla İlişkiler Perspektifinden Güncel Pazarlama Yaklaşımları, Nobel Yayınları. ● Elif Başak Sarıoğlu, Dijital Halkla İlişkiler, Eğitim Yayınevi.
References:	● Aybike Pelenk Özel, Nuray Yılmaz Sert. Dijital Halkla İlişkiler Kavram ve Araçları, Derin Yayınları. ● Fatih Keskin, Pınar Özdemir (Der.), Halkla İlişkiler Üzerine, Disiplinlerarası Bir Alanın Yönelimleri, Dipnot Yayınları. ● Michael Levine, halkla İlişkiler: Bir Gerilla Savaşı, Rota Yayınları.