SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414METOS-HIR0015	Persuasion and Propaganda	3	Fall	3	0	3	4

Course Type :	Departmental Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	It is aimed that a student who successfully completes this course will associate the phenomenon of persuasion and propaganda and interpret the place of these two phenomena in the field.
Course Content:	The concept of persuasion, types of persuasion, its stages, types of propaganda and examples include topics such as the place of persuasion and propaganda concepts in the field.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) He/She recognize the concepts of Persuasion and Propaganda.

2) He/She describes the basic stages of persuasion and the paths to persuasion

3) He/She explain the types of propaganda

Skills (Describe as Cognitive and/or Practical Skills.)

1) He/She interprets persuasion and examples given in this field.

2) He/She evaluates propaganda examples with a unique approach.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) He/She applies independent studies in projects specific to the field.

2) He/She manages the responsibilities within the scope of projects related to her field.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	The concept of persuasion and the stages of persuasion will be explained.
2)	Historical Development of Persuasion and New Era will be explained.
3)	The concepts of Persuasion and Public Opinion will be associated.
4)	Persuasion Models will be explained.
5)	The concepts of Persuasion and Public Relations will be associated.
6)	Persuasion and Advertising concepts will be associated.
7)	Persuasion Examples will be given.
8)	Mid-Term Exams
9)	The Concept and Types of Propaganda will be explained.
10)	Propaganda Historical Process and New Era will be explained.
11)	Propaganda and Persuasion Relationship will be explained.
12)	Propaganda and Public Relations concepts will be associated
13)	Propaganda and Advertising concepts will be associated
14)	Case Study
15)	Final Exams
16)	Final Exams

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Garth S. Jowett, Victoria O'Donnell (2018) Propaganda ve İkna Artes Yayınları
References:	Jay Heinrichs, Stratejik İkna (2018) Diyojen Yayıncılık David Welch, (2019)Propaganda Güç ve İkna İnkılap Kitabevi Anthony Pratkanis, Elliot Aronson (2018) İkna Çağı- Propagandanın Gündelik Kullanımı ve Suistimali/ / The Kitap Yayınevi Caner Çakı, Mustafa Karaca İletişim ve Propaganda (2018) Eğitim Kitabevi Yayınları

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Reading
Homework
Brain Storming
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Presentation	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	52
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	1	10	10
Semester Final Exam	1	30	30
Total Workload of Assesment & Evaluation Activities	-	-	60
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			112
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4