SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414METOZ-HIR0273	Customer Behaviour	2	Fall	3	0	3	4

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, it is aimed to define consumer behaviors and associate them with modern consumption trends.
Course Content:	Students can complete the definition of consumption, types of consumption, consumer behavior that changes and transforms over time, the consumer society - consumption culture and the factors affecting consumer behavior within the scope of the consumer behavior course.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) He/She defines the consumption phenomenon

2) He/She interpret the changing and transforming consumption types and processes.

Skills (Describe as Cognitive and/or Practical Skills.)

1) He/She synthesize consumer behavior and examples given in this field.

2) He/She evaluates consumer behavior models and their application-oriented part

3) He/ She analyzes consumer behavior in the context of communication studies.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) He/She applies the responsibilities of independent and teamwork within the course.

2) He/She applies her field-specific studies in the context of universal ethical values

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Case Study Analysis
1)	Information will be given about the concept of consumption and consumption types.
2)	The concept of Consumption Society will be explained.
3)	Consumption Culture and changing trends will be mentioned.
4)	Consumption and factors affecting consumption will be explained
5)	Explaining consumer behavior and the relationship between consumer behavior and other fields.
6)	Models and approaches regarding consumer behavior will be explained
7)	Concepts affecting consumer behavior (Perception, Attitude, Motivation, etc.) will be explained.
8)	Mid-Term Exams
9)	The purchasing process and consumer behavior will be explained
10)	Public relations and consumer behavior concepts will be associated
11)	The concepts of advertising and consumer behavior will be associated
12)	Case Study Analysis
13)	Case Study Analysis
14)	An overview
15)	Final Exams
16)	Final Exams.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Gülfidan Barış-Yavuz Odabaşı. (2009) Tüketici Davranışı MediaCat Yayınları
References:	Erdoğan Koç, (2019) Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayınları Zeynep Kaban Kadıoğlu (2014) Tüketim İletişimi Süreçler, Algılar ve Tüketici Pales Yayınları Tüketici Davranışları (2018) Açıköğretim Yayınları Remzi Altunışık , Ahmet Hamdi İslamoğlu ( 2013) Tüketici Davranışları Beta Yayınları

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 5.00
Homework Assignments	1	% 10.00
Presentation	1	% 5.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	0	0	0
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	1	5	5
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	15
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	5	5
Midterms	1	30	30
Semester Final Exam	1	50	50
Total Workload of Assesment & Evaluation Activities	-	-	85
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			100
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4