SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60413TATOZ-HIR0387	Political Communication and Political Campaigns	4	Fall	2	1	3	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	RA FERHAT ERDİNÇ KAYGUSUZ
Dersin Öğretim Eleman(lar)ı:	RA FERHAT ERDİNÇ KAYGUSUZ
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to define the role of political communication in modern democracies by considering the mainstream and critical dimensions of political communication in the historical development process and to address the forms and tools of political communication. In this course, students will evaluate the planning stages of political communication campaigns with examples from Türkiye and the world and develop ideas about their conceptual framework.

Course Content:

This course focuses function of political communication in modern democracies and its social and political effects within different paradigms. topics such as the mediatization and Americanization of politics, public opinion polls, and propaganda, the function of the media in setting the agendas of societies, political communication in social media and popular culture, as well as the actors, tools, and forms of political campaigns are among the topics to be covered.

Course Specific Rules

It is a useful option to benefit from popular culture in order to witness how society's political views and actions are influenced by the media and the processes of political communication. In this course, students will follow a series of their choice related to political communication throughout the semester.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) He/She defines political communication

2) He/She recognizes the processes of Political Public Relations.

3) He/She recognize the concept of political advertising.

Skills (Describe as Cognitive and/or Practical Skills.)

1) He/She interprets the Election Campaigns in the context of its field.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) He/She interprets the concepts of new media and political communication

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to the course
2)	Scientification and mediatization of politics; Americanization in election campaign
3)	Defining, types, and actors of political communication
4)	Politics as vocation: Politicians and advisors
5)	Propaganda and public opinion polls
6)	Pressure and lobbying activities in political communication
7)	Political speech and rhetoric
8)	Mid-term exam
9)	Political branding and advertising
10)	Political communication in the digital age
11)	Music in political campaigning, and political humor
12)	Political communication and election campaigns in Türkiye
13)	Political campaign planning I
14)	Political campaign planning II
15)	Final Exams
16)	Final Exams

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Öğretim üyesi ders notları, güncel makaleler ve tartışamalar.

References:

- Abdullah Özkan, Siyasal İletişim Stratejileri, İstanbul, Tasam Yayınları, 2007, ss. 183-192. - Aristoteles, Retorik, İstanbul, Yapı Kredi Yayınları, Çeviren: Mehmet H. Doğan. - Aysel Aziz, Siyasal İletişim, Ankara, Nobel Akademik Yayın cılık, 2021, ss. 1-10 & 21-68. - Brian McNair, An Introduction to Political Communication, UK, Routledge, 2017, ss. 6-16 & 29-57. - Bridget Barrett, 2022, Commercial Companies in Party Networks: Digital Advertising Firms in US Elections from 2006-2016, Political Communication, 39(2), 147-165. - Dan Laughey, Key Themes In Media Theory, New York, Open University Press, 2007, ss. 7-28. - Darren G. Lilleker, 2015, Interactivity and Political Communication: hypermedia campaigning in the UK, Comunicação Pública, 10(18) Special Issue, 1-16. - Erdinç Kaygusuz, 2023, Plaklardan sokaklara müzik ve politik iletişim: 1965 seçiminin propagandasında Yarının Şarkısı, Beykoz Akademi Dergisi, 11(1), 16-35. - Fatih Keskin, Politik Kampanya: Teorik ve Pratik, Ankara, Siyasal Kitabevi, 2017. - Gökhan Atılgan & E. Attila Aytekin (Haz). Siyaset Bilimi: Kavramlar, İdeolojiler, Disiplinler Arası İlişkiler, İstanbul, Yordam Kitap, 2021 - Jürgen Habermas, İdeoloji Olarak Teknik ve Bilim, İstanbul, Yapı Kredi Yayınları, 2022, ss. 79-94. - Max Weber, Meslek Olarak Siyaset, Bursa, Biblos Kitabevi Yayınları, 2017, Çeviren: Levent Özşar - Michael Bossetta & Rasmus Schmøkel, 2023, Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election, Political Communication, 40(1), 48-68. - Oya Tokgöz, Siyasal İletişimi Anlamak, İmge Kitabevi, 2008, ss. 11-56.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1					KPLO 2			KPLO 3				KPLO 4				KPLO 5
	1	2	3	4	5	1	2	3	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	He/She comprehends communication in all aspects.	5
	1.1 He/She uses effective communication skills in business life.	5
	1.2 He/She commands of internal communication concepts.	5
	1.3 He/She has ability of written and verbal communication.	5
	1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising	4
	1.5 He/she knowledges about basic business functions.	3
2)	He/She follows the developments in our country and the world.	5
	2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising.	5
	2.2 He/She follows innovative developments in the field	5
	2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.	4
3)	To apply the theoretical and conceptual information for the field of Public Relations and Advertising.	5
	3.1 He/She plans the entire process of a public relations campaign	5
	3.2 He/She plans the entire process of an advertising campaign.	5
	3.3 He/She creates a crisis communication plan that includes proactive and reactive measures.	5
	3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning.	4
4)	Applies the theoretical knowledge in business life during a semester.	5
	4.1 Experiences all processes in business life.	5
	4.2 Takes part in activities related to the field of education in a business operating in the field.	3
	4.3 Questions the application with theoretical knowledge.	5
	4.4 Compiles the knowledge and experience gained in the field.	5
5)	S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field.	5
	5.1 Acquires the analyzing solving the problems and managing the conflicts.	5
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.	5
	5.3 Has awareness for ethical and social responsivity.	5
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	5
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.	5
	5.6 Develops strategical, innovative and entrepreneurial ideas.	4
	5.7 Acquires competence of managing the change.	5
	5.8 Shows development personally and socially with and awareness for lifelong learning.	5
	5.9 Follows advanced technologies and developments about digital transformation.	4
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.	4
	5.11 Has awareness about citizenship competency.	5
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 15.00
Project	1	% 15.00
Midterms	1	% 20.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	1	15	15
Homework Assignments	1	5	5
Total Workload of Teaching & Learning Activities	-	-	62
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	20	20
Semester Final Exam	1	50	50
Total Workload of Assesment & Evaluation Activities	-	-	70
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			132
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5