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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60413TATOZ-HIR0387 Political Communication and Political Campaigns 4 Fall 2 1 3 5
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: RA FERHAT ERDİNÇ KAYGUSUZ
Dersin Öğretim Eleman(lar)ı:

Dersin Kategorisi: Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The aim of this course is to define the role of political communication in modern democracies by considering the mainstream and critical dimensions of political communication in the historical development process and to address the forms and tools of political communication. In this course, students will evaluate the planning stages of political communication campaigns with examples from Türkiye and the world and develop ideas about their conceptual framework.
Course Content: This course focuses function of political communication in modern democracies and its social and political effects within different paradigms. topics such as the mediatization and Americanization of politics, public opinion polls, and propaganda, the function of the media in setting the agendas of societies, political communication in social media and popular culture, as well as the actors, tools, and forms of political campaigns are among the topics to be covered.

Course Specific Rules

It is a useful option to benefit from popular culture in order to witness how society's political views and actions are influenced by the media and the processes of political communication.

In this course, students will follow a series of their choice related to political communication throughout the semester.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) He/She defines political communication
  2) He/She recognizes the processes of Political Public Relations.
  3) He/She recognize the concept of political advertising.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) He/She interprets the Election Campaigns in the context of its field.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) He/She interprets the concepts of new media and political communication

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction to the course
2) Scientification and mediatization of politics; Americanization in election campaign Required readings (articles, book chapters, etc.)
3) Defining, types, and actors of political communication Required readings (articles, book chapters, etc.)
4) Politics as vocation: Politicians and advisors Required readings (articles, book chapters, etc.)
5) Propaganda and public opinion polls Required readings (articles, book chapters, etc.)
6) Political branding and advertising Required readings (articles, book chapters, etc.)
7) Political speech and rhetoric Required readings (articles, book chapters, etc.)
8) Mid-term exam
9) Political communication in the digital age Required readings (articles, book chapters, etc.)
10) Digital games and politics Required readings (articles, book chapters, etc.)
11) Music in political campaigning, and political humor Required readings (articles, book chapters, etc.)
12) Political communication and election campaigns in Türkiye Required readings (articles, book chapters, etc.)
13) Political campaign planning I
14) Political campaign planning II
15) Final Exams
16) Final Exams
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Öğretim üyesi ders notları, güncel makaleler ve tartışamalar.
References: - Abdullah Özkan, Siyasal İletişim Stratejileri, İstanbul, Tasam Yayınları, 2007, ss. 183-192.
- Aristoteles, Retorik, İstanbul, Yapı Kredi Yayınları, Çeviren: Mehmet H. Doğan.
- Aysel Aziz, Siyasal İletişim, Ankara, Nobel Akademik Yayın cılık, 2021, ss. 1-10 & 21-68.
- Brian McNair, An Introduction to Political Communication, UK, Routledge, 2017, ss. 6-16 & 29-57.
- Bridget Barrett, 2022, Commercial Companies in Party Networks: Digital Advertising Firms in US Elections from 2006-2016, Political Communication, 39(2), 147-165.
- Dan Laughey, Key Themes In Media Theory, New York, Open University Press, 2007, ss. 7-28.
- Darren G. Lilleker, 2015, Interactivity and Political Communication: hypermedia campaigning in the UK, Comunicação Pública, 10(18) Special Issue, 1-16.
- Erdinç Kaygusuz, 2023, Plaklardan sokaklara müzik ve politik iletişim: 1965 seçiminin propagandasında Yarının Şarkısı, Beykoz Akademi Dergisi, 11(1), 16-35.
- Fatih Keskin, Politik Kampanya: Teorik ve Pratik, Ankara, Siyasal Kitabevi, 2017.
- Gökhan Atılgan & E. Attila Aytekin (Haz). Siyaset Bilimi: Kavramlar, İdeolojiler, Disiplinler Arası İlişkiler, İstanbul, Yordam Kitap, 2021
- Jürgen Habermas, İdeoloji Olarak Teknik ve Bilim, İstanbul, Yapı Kredi Yayınları, 2022, ss. 79-94.
- Max Weber, Meslek Olarak Siyaset, Bursa, Biblos Kitabevi Yayınları, 2017, Çeviren: Levent Özşar
- Michael Bossetta & Rasmus Schmøkel, 2023, Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election, Political Communication, 40(1), 48-68.
- Oya Tokgöz, Siyasal İletişimi Anlamak, İmge Kitabevi, 2008, ss. 11-56.

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Homework
Brain Storming
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 30.00
Midterms 1 % 20.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 15 0
Homework Assignments 3 5 15
Total Workload of Teaching & Learning Activities - - 57
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 0 0 0
Midterms 1 20 20
Semester Final Exam 1 50 50
Total Workload of Assesment & Evaluation Activities - - 70
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 127
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 5