Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) He/She defines the civil society actors, their activities and the rights and freedoms that surround them.
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2) He/She names the conceptual and historical transformation phases of civil society
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3) He/She defines the digital transformation with civil society and communication technologies
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) He/She analyzes digital transformation by associating it with political processes, cultural fabric and meaning structures.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) He/She analyzes civil society in relation to the development of communication styles and technologies, cultural and political patterns.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Introduction to the course |
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2) |
Public Sphere from the Enlightenment to the Present |
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3) |
Public Sphere from the Enlightenment to the Present II |
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4) |
Thomas Hobbes and Civil Society |
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5) |
Age of Modernity III: Rousseau and the general will will be explained
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5) |
Friedrich Hegel, John Locke ve Civil Society |
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6) |
Karl Marx, Adam Smith and Civil Society |
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7) |
Tocqueville and Civil Society |
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8) |
Mid-Term Exam |
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9) |
Communication in Civil Society Organisations I |
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10) |
Communication in Civil Society Organisations II |
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11) |
Civil Society and Globalisation |
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12) |
Civil Society and the Internet I |
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13) |
Civil Society and the Internet II |
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14) |
Summary and discussion |
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15) |
Final Exams |
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16) |
Final Exams |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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5) |
Can create innovative communication solutions using traditional and digital media tools. |
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6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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9) |
Can follow new trends and technological developments in public relations and advertising. |
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10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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14) |
Can develop professional relationships in multicultural and global communication contexts. |
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15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
28 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
20 |
40 |
Midterms |
1 |
20 |
20 |
Semester Final Exam |
1 |
50 |
50 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
110 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
138 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |