Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) ● Defines target audience, product category and customer needs for products and services
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2) ● Explains the basic terminology of internal and inter-agency written communication
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3) ● Designs press releases for products and services
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4) ● Designs advertising and promotional texts to be used in product and service promotions
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5) ● Explains the concept of the project, prepares a project cover letter
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6) ● Evaluates new generation digital publishing platforms
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7) ● Develops content compatible with new generation digital publishing platforms
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Informing the course content. What is creativity? Creative typing overview |
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2) |
Finding ideas, developing pre-writing strategies for different types of writing |
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3) |
- Creative Brief writing techniques and examination of sample applications
● Each student will determine a product or service idea to develop content with different copywriting techniques throughout the semester, and must present the promotional texts of the product and service ideas in written and oral form within the third week at the latest.
Preliminary evaluation of product and service draft introductory texts
(contribution to assessment: 10% |
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4) |
Advertising and promotional text writing techniques, examination of sample applications |
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5) |
Press release writing techniques and sample applications |
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6) |
Guest Speaker |
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7) |
Half Term project file submission and presentations
(contribution to the assessment: 30%) |
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8) |
Visa week |
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9) |
Effective use of language in creative writing, examples of incorrect Turkish usage and proofreading practice
● Each student should examine the text given to him and need proofreading in terms of effective use of the language and spelling rules and submit the revised text within the eleventh week at the latest.
(contribution to evaluation: 10%) |
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10) |
What is the project? The place and importance of creative writing in project writing |
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11) |
Examination of project writing processes and methods used in project writing |
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12) |
Production of short content for digital platforms using the components of narration (setting, track, fiction, characters, dialogue) |
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13) |
Overview of next generation creative authoring tools and self-publishing platforms |
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14) |
Final project file submission and presentations
(contribution to the assessment: 50%) |
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Course Notes / Textbooks: |
• Pat Francis, 2009, Inspiring Writing in Art and Design, Intellect Books
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References: |
● Luke Sullivan, 2000, Satan Reklam Yaratmak, MediaCat Yayıncılık
● Chip Health, Dan Health, 2007, İşte Bu Fikir Tutar, Optimist Yayınları
● Joe Vitale, 2017, Kelimelerle İkna Etmenin Yolları, MediaCat Yayıncılık
● Necmiye Alpay, 2007, Türkçe Sorunları Kılavuzu, Metis Yayınları
● Stephen King, 2000, Yazma Sanatı, Altın Kitaplar Yayınevi
● Ursula K. Le Guin, 2015, Dümeni Yaratıcılığa Kırmak, Hep Kitap
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination. |
5 |
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1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design. |
5 |
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1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments. |
5 |
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1.3 Discusses contemporary art practices. |
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1.4 Develops concepts in the field of communication and design. |
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2) |
Determine the structure and direction of the relationship between communication, design, art, society and the individual. |
5 |
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2.1 Uses design thinking methods. |
5 |
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2.2 Generates creative solutions to visual communication problems. |
2 |
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2.3 Develops new forms and forms regarding seeing and shaping in design. |
5 |
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2.4 He/she brings together different industrial and artistic production techniques. |
5 |
3) |
Designs the project cycle in the field of communication design. |
5 |
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3.1 Can develop strategies for holistic communication and design in multimedia. |
5 |
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3.2 Can adapt his creative ideas to multimedia applications. |
5 |
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3.3 Can apply visual design and content studies in traditional and new media environments. |
5 |
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3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity. |
5 |
4) |
Apply the theoretical knowledge learned in business life for a semester. |
5 |
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4.1 Experience all processes in business life. |
5 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
5 |
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4.3 Compares the theoretical information with the application. |
4 |
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4.4 They compile the knowledge and experience gained in the field. |
4 |
5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
5 |
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5.1 It develops competence in Doing Business, Problem Solving and Conflict Management. |
5 |
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5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary. |
5 |
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5.3 Has the awareness of Ethical and Social Responsibility. |
5 |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
5 |
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5.5 Evaluate critically the norms and standards that exist in the work she is responsible for. |
5 |
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5.6 Develops strategic, innovative and entrepreneurial ideas. |
5 |
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5.7 Gains the competence to manage change. |
5 |
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5.8 Shows personal and social development with the awareness of lifelong learning. |
5 |
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5.9 Follows advanced technologies and developments in digital transformation. |
5 |
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5.10 Has cultural awareness and transfers it to groups outside and within its field. |
5 |
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5.11 Has awareness of civic competence. |
5 |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs) |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
42 |
588 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
1 |
1 |
Total Workload of Teaching & Learning Activities |
- |
- |
589 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
1 |
2 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
4 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
593 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |