Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Understands the meaning of communication concepts, understand the reasons for the effort to recognize society.
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2)
Knows the factors that affect and reveal the personality characteristics of people and people, which are the basic building blocks of society, and interpersonal communication.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) He realizes the importance of acting discreet, appropriate and gentle, taking good care of others, respecting time, listening, looking at the world through the eyes of others.
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2)
Distinguish between healthy and unhealthy communication environments.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Analyze communication barriers and accidents with examples
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
General definition of communication concept, communication process, elements, functioning |
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2) |
Definition, importance, conditions and characteristics of interpersonal communication |
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3) |
Interpersonal communication types, problems and barriers |
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4) |
Personal relations and behavior development processes |
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5) |
Understanding and reconciliation in the communication process |
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6) |
Factors forming the tufts and functions of attitudes |
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7) |
Social impact, social impact environments and types |
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8) |
Mid Term Exams |
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9) |
Listening and understanding skills |
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10) |
Persuasion processes, persuasion and resistance reasons |
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11) |
Empathy and related concepts |
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12) |
Empathy approaches, empathy deprivation and empathy as social skills |
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13) |
Corporate communications |
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14) |
Effective communication methods |
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15) |
Final Exams |
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16) |
Final Exams |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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5) |
Can create innovative communication solutions using traditional and digital media tools. |
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6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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9) |
Can follow new trends and technological developments in public relations and advertising. |
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10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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14) |
Can develop professional relationships in multicultural and global communication contexts. |
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15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
4 |
4 |
16 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
15 |
15 |
Total Workload of Teaching & Learning Activities |
- |
- |
59 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
1 |
10 |
10 |
Midterms |
1 |
14 |
14 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
44 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
103 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |