SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414METOZ-HIR0293	Semiotics Analysis in Communication	2	Fall	2	0	2	4

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi FÜSUN DENİZ ÖZDEN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	This course is aims to evaluate concepts of semiology and linguistic, convey semiotics types and semiology theorist’s theory to student, to provide understand and interpret systems on communication science.
Course Content:	This course covers semiology, linguistic and concepts of semiology, relationship semiology and communication science, sign types, semiology theorist and text analyze.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) To have knowledge about general semiology and learns theorist in this field.

2) Learns the history of semiology and examine the fundamental concepts of semiology.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Knows about semiology theorist’s methods and interpret signs.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Knows about how to analyze signs in communication science.

2) Knows about the processes of semiology, coding and the types of codes.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	History of Linguistic
2)	Subject of Linguistic
3)	Linguistic and Rhetoric
4)	Phoneme
5)	Ferdinand de Saussure and Linguistic
6)	Features of Lingual Sings
7)	Semiology
8)	Midterm Exam
9)	Signs, semiotics and Sign Types
10)	Semiology Theorist
11)	Charles Sanders Peirce's Theory of Signs
12)	Roland Barthes Denotation and Connotation
13)	Umberto Eco and Semiology
14)	Semiotics and text analysis
15)	Final Exams
16)	Final Exams

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Ferdinand de Saussure, “Genel Dilbilim Dersleri”, Çev.: Berke Vardar, Birey ve Toplum Yayınları. Berke Vardar, “Dilbilim Terimleri Sözlüğü”, Multilingual Yabancı Dil Yayınları.

References:

Nükhet Güz, “Etkili İletişim Terimleri Sözlüğü”, İnkilap Kitabevi. Roland Barthes, “Göstergeler İmparatorluğu”, Yapı Kredi Yayınları, Çev.: Tahsin Yücel Roland Barthes, “Göstergebilim Serüven”, Yapı Kredi Yayınları, Çev.: Mehmet Rifat, Sema Rifat Roland Barthes, “Yazının Sıfır Derecesi Yeni Eleştirel Denemeler”, Yapı Kredi Yayınları, Çev.: Tahsin Yücel Umberto Eco, “Açık Yapıt”, Çev.: Tolga Esmer, Can Yayınları

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Reading
Homework

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	1	8	8
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	60
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	1	8	8
Semester Final Exam	1	15	15
Total Workload of Assesment & Evaluation Activities	-	-	43
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			103
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4