Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) To have knowledge about general semiology and learns theorist in this field.
|
2) Learns the history of semiology and examine the fundamental concepts of semiology.
|
Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Knows about semiology theorist’s methods and interpret signs.
|
Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Knows about how to analyze signs in communication science.
|
2) Knows about the processes of semiology, coding and the types of codes.
|
Course Notes / Textbooks: |
Ferdinand de Saussure, “Genel Dilbilim Dersleri”, Çev.: Berke Vardar, Birey ve Toplum Yayınları.
Berke Vardar, “Dilbilim Terimleri Sözlüğü”, Multilingual Yabancı Dil Yayınları.
|
References: |
Nükhet Güz, “Etkili İletişim Terimleri Sözlüğü”, İnkilap Kitabevi.
Roland Barthes, “Göstergeler İmparatorluğu”, Yapı Kredi Yayınları, Çev.: Tahsin Yücel
Roland Barthes, “Göstergebilim Serüven”, Yapı Kredi Yayınları, Çev.: Mehmet Rifat, Sema Rifat
Roland Barthes, “Yazının Sıfır Derecesi Yeni Eleştirel Denemeler”, Yapı Kredi Yayınları, Çev.: Tahsin Yücel
Umberto Eco, “Açık Yapıt”, Çev.: Tolga Esmer, Can Yayınları
|
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
|
2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
|
3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
|
4) |
Can develop public relations and advertising campaigns through target audience analysis. |
|
5) |
Can create innovative communication solutions using traditional and digital media tools. |
|
6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
|
7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
|
8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
|
9) |
Can follow new trends and technological developments in public relations and advertising. |
|
10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
|
11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
|
12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
|
13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
|
14) |
Can develop professional relationships in multicultural and global communication contexts. |
|
15) |
Can develop digital strategies in public relations and advertising using new media tools. |
|
WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
3 |
42 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
1 |
8 |
8 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
60 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
1 |
8 |
8 |
Semester Final Exam |
1 |
15 |
15 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
43 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
103 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |