Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) ● It defines the relation dimension between creative fields.
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2) ● Expresses interactive arts and design concepts within the scope of art and design history.
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3) ● Defines the concept of psychogeography and determines its place in interactive art and design.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) ● Evaluates interactive art and design concepts in the field of communication and design.
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2) ● Evaluate the relations between city and art-design in the field of Communication and Design.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) ● Can design interactive urban art projects.
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2) ● Can carry out interdisciplinary collective works through interactive art and design studies.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction to the course |
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| 2) |
Communication phenomenon and communication process / History and classification of communication studies |
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| 3) |
Linear-Socio-psychological approach I |
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| 4) |
Linear-Socio-psychological approach II |
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| 5) |
Media Effects Theories |
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| 6) |
Agenda-Setting Theory /Film Screening (Wag the dog) |
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| 7) |
Cultural indicators and cultivation theory / Uses and gratifications approach |
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| 8) |
Midterm exam |
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| 9) |
Technological determinism approach |
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| 10) |
Semiotic approaches |
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| 11) |
Multiple reading and Simulation theory |
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| 12) |
Culture Industry I |
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| 13) |
Culture Industry II |
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| 14) |
Culture Industry III |
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| 15) |
Final Exams |
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| 16) |
Final Exams |
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| Course Notes / Textbooks: |
● Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınları
● Theodor W. Adorno, Kültür Endüstrisi, İletişim Yayınları
● Tom Bottomore, Frankfurt Okulu ve Eleştrisi, Say Yayınları
● Ders Notları: İletişim ve Kültür Endüstrisi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar. (Dersin Öğretim Görevlisi tarafından sağlanacaktır.)
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| References: |
Şermin Tekinalp, İletişim Araştırmaları ve Kuramları, Beta Yayınevi
Armand Mattelart, Michêle Mattelart, “İletişim Kuramları Tarihi”, İletişim Yayıncılık
Ünsal Oskay, “Kitle İletişiminin Kültürel İşlevleri”, İnkılap Kitabevi.
Ünsal Oskay, “İletişimin ABC’si”, İnkılap Kitabevi.
Çiler Dursun, “İletişim, Kuram, Kritik”, İmge Kitabevi.
İrfan Erdoğan ve Korkmaz Alemdar, “Öteki Kuram Kitle İletişim Yaklaşımların Tarihsel ve Eleştirel Bir Değerlendirmesi”, Erk.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
3 |
3 |
| Total Workload of Teaching & Learning Activities |
- |
- |
31 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
30 |
30 |
| Semester Final Exam |
1 |
50 |
50 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
92 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
123 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue
