Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) He/She recognizes Research Methods in Public Relations.
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2) He/She explains Research Methods in Public Relations.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) He/She evaluates the field-specific theoretical and practical knowledge
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2) He/She interprets the research findings.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) He/She evaluates a research project in group work.
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2) He/She applies universal ethical values in projects
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Course introduction and course introduction will be made |
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| 2) |
Theoretical foundations and research process of scientific research will be explained. |
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| 3) |
Research patterns topics will be explained. |
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| 4) |
Sample design will be interpreted. |
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| 5) |
Measarument and scaling with measurement and scaling Gürbüz and Şahin, 2018; Yıldırım and Şimsek, 2018; Yıldırım, 2017. Relevant chapters will be read |
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| 6) |
Data collection techniques - I Data collection techniques - I Gürbüz and Şahin, 2018; Yıldırım and Şimsek, 2018; Yıldırım, 2017. Reading related chapters. |
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| 7) |
Data collection techniques - II Data collection techniques - II Gürbüz and Şahin, 2018; Yıldırım and Şimsek, 2018; Yıldırım, 2017. Reading related chapters. |
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| 8) |
Mid-Term Exams |
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| 9) |
Quantitative research patterns and data analysis-I Quantitative research design and data analysis - I Gürbüz and Şahin, 2018; Yıldırım, 2017. Reading related chapters. |
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| 10) |
Quantitative research designs and data analysis-II Quantitative research design and data analysis-II Gürbüz and Şahin, 2018; Yıldırım, 2017. Reading the relevant chapters. |
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| 11) |
Qualitative research patterns and data analysis-I Qualitative research design and data analysis- Gürbüz and Şahin, 2018; Yıldırım ve Şimsek, 2018. Reading the relevant sections. |
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| 12) |
Qualitative research patterns and data analysis-II Qualitative research design and data analysis- Gürbüz and Şahin, 2018; Yıldırım ve Şimsek, 2018. Reading the relevant sections. |
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| 13) |
Research Group Presentations- I will be commented |
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| 14) |
Research Group Presentations - II will be commented. |
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| 15) |
Final Exams |
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| 16) |
Final Exams |
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| Course Notes / Textbooks: |
Sait Gürbüz ve Faruk Şahin, Sosyal Bilimlerde Araştırma Yöntemleri: Felsefe,
Yöntem, Analiz (Ankara: Seçkin, 2018)
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| References: |
Ali Yıldırım ve Hasan Şimsek, Sosyal Bilimlerde Nitel Araştırma Yöntemleri
(Ankara: Seçkin, 2018).
· İ. Esen Yıldırım, İstatistiksel Araştırma Yöntemleri (Ankara: Seçkin, 2017)
· Yahşi Yazıcıoğlu ve Samiye Erdoğan, SPSS Uygulamalı Bilimsel Araştırma Yöntemleri
· Sosyal Bilimlerde Araştırma Yöntemleri, Eskişehir: Anadolu Üniversitesi Yayınları
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
5 |
2 |
10 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
25 |
25 |
| Total Workload of Teaching & Learning Activities |
- |
- |
63 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
10 |
10 |
| Midterms |
1 |
20 |
20 |
| Semester Final Exam |
1 |
25 |
25 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
55 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
118 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue
