USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414METOZ-HIR0252	Public Relations II	1	Spring	2	1	3	5

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, it is aimed that students will be able to associate theoretical knowledge with practice, synthesize new approaches in the field by assimilating the ethical, principled and economic aspects of the profession, and create original, creative and contemporary public relations campaigns and projects.
Course Content:	Public Relations II course includes theoretical and conceptual definitions of public relations. Topics such as measurement and evaluation methods in public relations, public relations authorship, marketing public relations, customer relations management, digital public relations help students to develop their knowledge of the field by supporting them with practice.

Course Specific Rules

None.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) To comprehend communication in all aspects.
2) To define the theoretical and conceptual information about Public Relations
3) To be able to explain the basic issues, principles and methods of Public Relations.
4) To follow current developments in the field.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Designing Public Relations projects and presentations.
2) To evaluate the field-specific theoretical and practical knowledge
3) To be able to effectively plan public relations skills in business life.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) To develop cooperation with target audience and social stakeholders.
2) Managing the time within the framework of project responsibilities.
3) To be compatible in teamwork but to be able to take responsibility and work independently from the group when necessary.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Transfer of Public Relations II course content to students. Public Relations I course is a repetition of important topics. The role and responsibilities of a public relations professional.	None
2)	Internet applications in public relations.	None
3)	Corporate reputation	None
4)	Corporate social responsibility	None
5)	Public relations and ethics.	None
6)	Measurement and Evaluation in Public Relations.	None
7)	Midterm Exam
8)	Film / Conversation	None
9)	Determination of Public Relations homework brand and subject. Case studies.	None
10)	Public relations and marketing relationship	None
11)	Customer relations management. Application	None
12)	Public relations practice in non-governmental organizations	None
13)	Studying the public relations term project. Guerilla Marketing	None
14)	Perception Management. Application.	None
15)	Final Exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Brain Storming
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Quiz
Homework Evaluation
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	2	10	20
Total Workload of Teaching & Learning Activities	-	-	48
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	20	20
Semester Final Exam	1	60	60
Total Workload of Assesment & Evaluation Activities	-	-	80
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			128
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5