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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60414METOZ-HIR0231 Public Relations I 1 Fall 2 1 3 6
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The course of public relation aims to train future public relations specialists that can blend theoretical and practical methods and absorb economic, ethic and legal aspects through courses and projects involving the practices of public relations field.
Course Content: The course of Public Relation includes theoretical and conceptual definitions related to public relations.

Course Specific Rules

None.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) To comprehend communication in all aspects.
    2.1) To be able to comprehend the theoretical and conceptual definitions of Public Relations.
  2) To explains basic concepts, principles, processes and methods of Public Relations.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Preparing Public Relations projects and presentations
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Being compliant in team work but to take responsibility when needed and work independently from the group.
  2) Able to use effective public relation skills in business life.
  3) To keep up with the actual developments in the field.
  4) Life time learning is life principle.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction and introduction of Public Relations course content to students None
2) Definition of public relations and principles of public relations profession none
3) PR campaign process in Turkey and the historical development of public relations in the world. None
4) Examination of sample campaigns in public relations process. None
5) Internal communication None
6) Public relations and press relations. None
7) Concept of sponsorship and sample sponsorship review None
8) Midterm Exam None
9) Crisis Communication and case studies None
10) Event management in public relation None
11) Internet and social media public relations practices None
12) Corporate reputation None
13) Financial public relations. Social responsibility campaigns None
14) Public relations and ethics. None
15) Final Exams
16) Final Exams
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Öğretim elemanı kendi ders notlarını kullanmaktadır.
References: Ayla Okay, Aydemir Okay "Halkla İlişkiler: Kavram Strateji ve Uygulamaları" Detay Yayıncılık
Filiz Balta Peltekoğlu, "Halkla İlişkiler Nedir?" Beta Yayınları
Halkla İlişkilerde Teori ve Yaklaşımlar M. Umut Tuncer (Eser Sahibi), Salih Tiryaki (Editör), Emre Vadi Balcı (Editör)
Halkla İlişkilerde Yeni Yaklaşımlar Kolektif

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 3 KPLO 4 KPLO 5
1 2 3 4 5 1 2 3 1 2 3 4 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) He/She comprehends communication in all aspects. 5
2) He/She follows the developments in our country and the world. 5
3) To apply the theoretical and conceptual information for the field of Public Relations and Advertising. 5
4) Applies the theoretical knowledge in business life during a semester. 4
5) S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. 5

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3 CLO4 CLO5 CLO6 CLO7 CLO8
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 1 20 20
Total Workload of Teaching & Learning Activities - - 62
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 1 10 10
Midterms 1 25 25
Semester Final Exam 1 60 60
Total Workload of Assesment & Evaluation Activities - - 95
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 157
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6