SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414TATOZ-HIR0262	Integrated Marketing Communication	1	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	This course will show the contribution of integration to the marketing communication process and provide students with the necessary knowledge and equipment to develop integrated marketing communication campaigns.
Course Content:	Understanding the position of the brand in integrated marketing communication and planning integrated marketing communication strategies.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Knows all the concepts related to sales, marketing, brand promotion and communication and integrated marketing communication processes

Skills (Describe as Cognitive and/or Practical Skills.)

1) Plans and implements integrated marketing communication activities.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) She/he is aware of the importance and responsibilities of integrated marketing in her business.

2) In this case, we will be able to use the tools in the city, but we will also be able to mark the market in the same way as the adapters will use it.

3) It is possible to provide information on the application of the equipment and to the manufacturer / hedef kitle in the market and to the use of other products.

4) It is possible to provide the company with the right to make a letter of formal notice and to make the goods available to the public.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Integrated Marketing Communication Development.	Lecture notes
2)	Functions of integrated marketing communication.	Lecture notes
3)	Integrated marketing communication and Advertising	Lecture notes
4)	Integrated Marketing Communication and Public Relations	Lecture notes
5)	Integrated Marketing Communication and Personal Selling	Lecture Notes
6)	Integrated Marketing Communication and Sales Promotions	Lecture notes
7)	Brand positioning and integrated marketing communication	Lecture notes
8)	Midterm
9)	Integrated Marketing Communication in Social Media	Lecture Notes
10)	Integrated Marketing Communication and Postmodern Marketing	Lecture Notes
11)	Integrated Marketing Communication and Planning Model	Lecture notes
12)	Product, Price and Place	Lecture notes
13)	Social responsibility and sponsorship in integrated marketing communication	Lecture notes
14)	Applied Approaches in Integrated Marketing Communication	Lecture notes
15)	Final exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Bütünleşik pazarlama iletişimi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar.

References:

Prof.Dr. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta yayınları, İstanbul, 2012 Kenneth E. Clow, Bütünleşik Reklam Tutundurma ve Pazarlama İletişimi – Integrated Advertising, Promotion, and Marketing Communications, Nobel Akademik Yayıncılık, Prof.Dr.Yavuz Odabaşı, Yrd.Doç.Dr.Mine OymanPazarlama İletişimi Yönetimi, Mediacat Yayıncılık, İstanbul, 2011 Metehan Tolon, Asude Yasemin Zengin,Bütünleşik Pazarlama İletişimi Yönetimi,Detay Yayıncılık, 2016 İzzet Bozkurt, BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ, Mediacat Yayınları, İstanbul

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Homework
Project Preparation
Seminar
Course Conference
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation
Evaluation of Implementation Training in the Workplace

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Presentation	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	15	15
Total Workload of Teaching & Learning Activities	-	-	57
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	20	20
Midterms	1	15	15
Semester Final Exam	1	25	25
Total Workload of Assesment & Evaluation Activities	-	-	60
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			117
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5