SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414TATOZ-HIR0262	Integrated Marketing Communication	1	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	This course will show the contribution of integration to the marketing communication process and provide students with the necessary knowledge and equipment to develop integrated marketing communication campaigns.
Course Content:	Understanding the position of the brand in integrated marketing communication and planning integrated marketing communication strategies.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Knows all the concepts related to sales, marketing, brand promotion and communication and integrated marketing communication processes

Skills (Describe as Cognitive and/or Practical Skills.)

1) Plans and implements integrated marketing communication activities.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) She/he is aware of the importance and responsibilities of integrated marketing in her business.

2) In this case, we will be able to use the tools in the city, but we will also be able to mark the market in the same way as the adapters will use it.

3) It is possible to provide information on the application of the equipment and to the manufacturer / hedef kitle in the market and to the use of other products.

4) It is possible to provide the company with the right to make a letter of formal notice and to make the goods available to the public.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Integrated Marketing Communication Development.	Lecture notes
2)	Functions of integrated marketing communication.	Lecture notes
3)	Integrated marketing communication and Advertising	Lecture notes
4)	Integrated Marketing Communication and Public Relations	Lecture notes
5)	Integrated Marketing Communication and Personal Selling	Lecture Notes
6)	Integrated Marketing Communication and Sales Promotions	Lecture notes
7)	Brand positioning and integrated marketing communication	Lecture notes
8)	Midterm
9)	Integrated Marketing Communication in Social Media	Lecture Notes
10)	Integrated Marketing Communication and Postmodern Marketing	Lecture Notes
11)	Integrated Marketing Communication and Planning Model	Lecture notes
12)	Product, Price and Place	Lecture notes
13)	Social responsibility and sponsorship in integrated marketing communication	Lecture notes
14)	Applied Approaches in Integrated Marketing Communication	Lecture notes
15)	Final exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Bütünleşik pazarlama iletişimi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar.

References:

Prof.Dr. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta yayınları, İstanbul, 2012 Kenneth E. Clow, Bütünleşik Reklam Tutundurma ve Pazarlama İletişimi – Integrated Advertising, Promotion, and Marketing Communications, Nobel Akademik Yayıncılık, Prof.Dr.Yavuz Odabaşı, Yrd.Doç.Dr.Mine OymanPazarlama İletişimi Yönetimi, Mediacat Yayıncılık, İstanbul, 2011 Metehan Tolon, Asude Yasemin Zengin,Bütünleşik Pazarlama İletişimi Yönetimi,Detay Yayıncılık, 2016 İzzet Bozkurt, BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ, Mediacat Yayınları, İstanbul

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1					KPLO 2			KPLO 3				KPLO 4				KPLO 5
	1	2	3	4	5	1	2	3	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	He/She comprehends communication in all aspects.	5
	1.1 He/She uses effective communication skills in business life.	5
	1.2 He/She commands of internal communication concepts.	4
	1.3 He/She has ability of written and verbal communication.	4
	1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising	2
	1.5 He/she knowledges about basic business functions.	5
2)	He/She follows the developments in our country and the world.	3
	2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising.	3
	2.2 He/She follows innovative developments in the field	3
	2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.	1
3)	To apply the theoretical and conceptual information for the field of Public Relations and Advertising.	5
	3.1 He/She plans the entire process of a public relations campaign	5
	3.2 He/She plans the entire process of an advertising campaign.	5
	3.3 He/She creates a crisis communication plan that includes proactive and reactive measures.	4
	3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning.	3
4)	Applies the theoretical knowledge in business life during a semester.	1
	4.1 Experiences all processes in business life.	1
	4.2 Takes part in activities related to the field of education in a business operating in the field.	2
	4.3 Questions the application with theoretical knowledge.	3
	4.4 Compiles the knowledge and experience gained in the field.	2
5)	S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field.	4
	5.1 Acquires the analyzing solving the problems and managing the conflicts.	4
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.
	5.3 Has awareness for ethical and social responsivity.
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	5
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.
	5.6 Develops strategical, innovative and entrepreneurial ideas.	2
	5.7 Acquires competence of managing the change.	3
	5.8 Shows development personally and socially with and awareness for lifelong learning.
	5.9 Follows advanced technologies and developments about digital transformation.
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.
	5.11 Has awareness about citizenship competency.
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Presentation	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	15	15
Total Workload of Teaching & Learning Activities	-	-	57
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	20	20
Midterms	1	15	15
Semester Final Exam	1	25	25
Total Workload of Assesment & Evaluation Activities	-	-	60
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			117
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5